Drive local marketing and activation programs by planning and executing university partnerships, community events, and on-ground campaigns to boost local lead generation and brand presence in Riverside and the Inland Empire.

• Local activation execution: plan, run, and optimize 10–20 events per month across campuses, community events, trade shows, recruiting events, and festivals, with on-site content capture.
• Partnerships and community relations: build and nurture relationships with universities, local businesses, real estate partners, influencers, and community leaders.
• Asset creation and measurement: develop digital and print assets, capture real-time social content at events, and produce performance insights with recap reports and dashboards.