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Magnolia

Brand

3.4
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Company overview

At Magnolia, we believe in making space for meaningful moments in life and at home, and there's something undeniably special about working at Magnolia.With roots in our Magnolia Manifesto, these principles make up our value system as it relates to company culture: Choose Kindness. Stay Curious. Do Good Work, Together. Build with Creativity + Logic. Magnolia is constantly growing and changing, and we're looking for people who bring unique skills and talents to the team. Spark your interest? We would be honored to connect with you!
Founded in 2003
Waco, Texas, USA
1.2K employees (186 in marketing)
www.magnolia.com
48% recommend to a friend
39% positive business outlook

People

Marketing leadership

Theresa Palermo
Theresa Palermo
Chief Marketing Officer
At the company for 2 years 2 months
Heather Pondrom, MBA
Heather Pondrom, MBA
Vice President, Brand Experience and Customer Analytics
At the company for 4 years 11 months
Whitney Kaufhold
Whitney Kaufhold
VP of Brand Experience
At the company for 11 years 7 months
Alisha Laventure
Alisha Laventure
Head of Public Relations and Crisis Communications
At the company for 2 years

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
1.3M
Month over month+11.6%
Quarter over quarter+12.6%
Top sourceDirect (60.8%)
Ad budget per month$26.0K
Average search rank56
Traffic source mix
Direct
60.8%
Search
26.4%

News

Lumitory to Launch New Conversation Cards at Magnolia’s Silobration
Oct 1, 2024 • EIN News
Magnolia Integrates Magnolia DXP with Veeva Vault PromoMats to Help Life Sciences Speed Compliant Content to Market
Sep 30, 2024 • PRNewswire
SearchStax and Magnolia Partner to Empower Marketers with Agile, Personalized Search Solutions
Sep 9, 2024 • PRNewswire

Links

www.magnolia.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +14.1% year over year
Social
6.5%
Referral
4.7%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

30.7K

12-mo growth

—

Monthly growth

+1.5%

Salaries

Help build salary transparency at Magnolia

Share your compensation anonymously to see full data.

Contribute

Open positions4 open marketing positions

Ecommerce - Conversion Rate Optimization Specialist

Magnolia

USA

In-houseMid level
1 day ago

Field Marketing & Partnerships Manager

Magnolia

Riverside, CA

$70K/yr - $85K/yrIn-houseMid level3+ years exp.
4 months ago

Digital Marketing Specialist

Magnolia

Waco, TX (On-site)

In-houseFull-timeMid level4+ years exp.
5 months ago

Digital Marketing Specialist

Magnolia

Waco, TX

In-houseMid level4+ years exp.
5 months ago

Magnolia insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2003
Headquarters
Waco, Texas
Employees
501-1000
14.1% growth last 12mo
Marketing team
186
16% of company
25 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 14.1% last 12 months · More mature · Recently funded
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
+14.1%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.3M
Month over month+11.6%
Quarter over quarter+12.6%
Top sourceDirect (60.8%)
Traffic source mix
Direct
60.8%
Search
26.4%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
49 competitor sites
Search traffic: 219.4K organic clicks / 4.7K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-72,529
Ad budget per month
$26.0K
Average search rank
56
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

30.7K

12-mo growth

—

Monthly growth

+1.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
9 open jobs
Open jobs trend: -0.4%
Trend
2023-12-01 -> 2025-11-01
Open jobs growth

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 9.2 years.

Founder or CEO

Saved founder and CEO profiles.

Bob Dill
Chief Executive Officer
Adil Adilov
Adil Adilov
Managing Director

Marketing team size

Shows saved marketing team size.

186
16% of the company • 25 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Ashley Polidore
Ashley Polidore
Director of Human Resources, Blind Nil

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 186.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.4 / 5
Work-life balance
3 / 5
Culture
3.6 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
48%
Positive business outlook
39%

News

Shows saved company news.

Lumitory to Launch New Conversation Cards at Magnolia’s Silobration
Oct 1, 2024 • EIN News
Magnolia Integrates Magnolia DXP with Veeva Vault PromoMats to Help Life Sciences Speed Compliant Content to Market
Sep 30, 2024 • PRNewswire
SearchStax and Magnolia Partner to Empower Marketers with Agile, Personalized Search Solutions
Sep 9, 2024 • PRNewswire

Marketing leadership

Shows saved marketing leaders.

Theresa Palermo
Theresa Palermo
Chief Marketing Officer
Adam Mitchell
Adam Mitchell
Director of Marketing
Brock Murphy
Brock Murphy
Director of Brand Partnerships

CMO profiles

Shows saved CMO-level marketing leaders.

Theresa Palermo
Theresa Palermo
Chief Marketing Officer
Social
6.5%
Referral
4.7%
Paid referral
1.4%
-0.4%
Biggest role change
sales: 0%
Latest open role
Marketing - Marketing Intern
Jordy Barksdale
Jordy Barksdale
Director of Brand Experience
Nicole Ziza Bauer
Nicole Ziza Bauer
Creative Director, Brand Experience
Dawn Hall
Dawn Hall
Brand Development Director at Magnolia