Digital Marketing Specialist at Magnolia | Waco, TX

Digital Marketing Specialist

Waco, TX (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive Magnolia’s digital performance by owning PPC campaigns, SEO collaboration, and cross-team traffic planning to boost ROAS and non-brand rankings.

Own end-to-end management of Google Ads campaigns (Search, Shopping, Display, Performance Max) and SEO support with agency partners.
Must-have: Proven experience with Google Ads, Google Analytics, and SEO/PPC in retail or e-commerce.
Standout: Cross-functional collaboration with creative, ecommerce, and external agencies, plus budget forecasting support.

Job Description

Responsibilities

Manage day-to-day execution of PPC campaigns across Google Ads, including Search, Shopping, Display, and Performance Max*
Implement SEO strategies in partnership with Magnolia’s SEO agency, supporting both short- and long-term optimization initiatives to improve non-brand search rankings*
Manage the smooth execution of campaigns by overseeing the entire process of trafficking and gathering all necessary creative elements well before the launch date*
Deploy campaign tactics like optimizing keywords, managing audience lists, creating bid strategies, A/B testing and campaign tracking
Provide QA support on all ad units to ensure optimal performance
Support Magnolia’s marketing calendar by working closely with creative and ecommerce teams
Support the Director of Digital Marketing with quarterly budget planning, traffic and revenue forecasting
Conduct keyword research, competitive analysis, and on-page optimization to improve organic rankings and Search Engine Results Page (SERP) performance
Collaborate with internal teams to ensure SEO best practices are applied across content, product pages, and site updates
Build, optimize, and monitor campaigns to improve Return on Ad Spend (ROAS), conversion rates, and overall paid search efficiency*
Optimize product shopping feeds to ensure accuracy and performance across digital advertising platforms
Partner with the Director of Digital Marketing to develop testing roadmaps for ad copy, landing pages, and bidding strategies
Perform other duties as assigned

Requirements

Bachelor’s degree from a 4-year college or university preferred
2-4 years of related work experience OR an equivalent combination of education and experience preferred
Proven experience with Google/Microsoft Ads, Google Search Console, and Digital Display Networks (Criteo, AdRoll); experience analyzing campaigns with Google Analytics and/or Adobe Analytics; Salesforce, experience with Channel Advisor, GoDataFeed, SEMrush, MOZ, SpyFu, and Similarweb preferred
Proven experience executing SEO strategies and managing PPC campaigns, preferably in a retail or e-commerce environment
Strong verbal communication skills and ability to collaborate across teams and with external agencies

Preferred

Experience with Google Ads and Google Analytics preferred
Experience with SEO in retail or e-commerce environment preferred
Familiarity with marketing analytics tools (SEMrush, MOZ, SpyFu, Similarweb) preferred
Retail or e-commerce environment experience preferred
Degree or equivalent combination preferred

Magnolia

3.4 Glassdoor

At Magnolia, we believe in making space for meaningful moments in life and at home, and there's something undeniably special about working at Magnolia.With roots in our Magnolia Manifesto, these principles make up our value system as it relates to company culture: Choose Kindness. Stay Curious. Do Good Work, Together. Build with Creativity + Logic. Magnolia is constantly growing and changing, and we're looking for people who bring unique skills and talents to the team. Spark your interest? We would be honored to connect with you!

Founded in 2003

Waco, Texas, USA

1.2K employees (186 in marketing)

www.magnolia.com

48% recommend to a friend

36% CEO approval