Field Marketing Manager, US Central & East (P4)

New York City, NY (Hybrid)

$103K/yr – $263K/yrSenior Level8+ years expFull time

Posted 6 hrs ago

Job Summary

Own and execute an integrated field marketing program across the US West Coast and Canada, collaborating with Sales, Channels, and Customer Success to drive awareness, demand, and regional growth through ABM, events, and partner-aligned campaigns.

  • Lead cross-functional field marketing programs and campaigns with Sales and Partners
  • Manage MDF/partner-funded initiatives and track ROI
  • Collaborate with Veeam marketing and Channels to maximize joint impact

Job Description

Responsibilities

  • Develop and execute an integrated field marketing strategy designed to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across the US West Coast and Canada.
  • Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs.
  • Develop integrated marketing programs that highlight the combined value proposition of SecuritiAI + Veeam, driving awareness, customer engagement, and pipeline generation.
  • Collaborate with Veeam marketing teams to identifysynergies, coordinate regional activities, and maximize the impact of shared programs and investments.
  • Lead the planning and execution of account-based marketing programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives.
  • Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
  • Collaborate with Channels & Alliances to develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances.
  • Manage MDF and partner-funded programs, coordinating joint activities to maximize partner engagement and available funding opportunities.
  • Partner with Customer Success to strengthen customer advocacy, increase customer engagement, and identifyexpansion opportunities.
  • Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimizethe regional marketing strategy.

Requirements

  • 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management
  • Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership
  • Proven success driving demand generation and measurable pipeline growth
  • Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams
  • Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions
  • Excellent project management, organizational, and communication skills
  • Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools

Preferred

  • Experience with customer advocacy programs is a plus.

Benefits

  • Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
  • Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
  • Medical, dental, and vision coverage starting on your first day
  • Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
  • 401(k) retirement plan with company matching contributions
  • Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
  • AirVet: 24/7 virtual veterinary care at no cost
  • Legal services, identity protection, and supplemental health insurance options
  • Tax-advantaged spending accounts for healthcare, dependent care, and commuting
  • Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
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Protection Game

Tenha em suas mãos todas as cartas para proteger os dados de sua empresa.

São Paulo, São Paulo, BRA
1 employees

Salaries

Posted range

$103K/yr – $263K/yr

Taken straight from the job posting.

See all Protection Game salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
47.1%
Direct
30.2%
Referral
8.6%
Social
5.8%
Paid
4.6%
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Field Marketing Manager, US Central & East (P4)

Protection Game · New York City, NY · Hybrid