Field Marketing Manager

Responsibilities

• Drive demand generation activity across the region through a mix of digital programs, field events, partner marketing, and content syndication — with clear pipeline ownership and contribution targets
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (e. g. Influ2, Eloqua) ensuring content is correctly structured for account-level and industry-vertical targeting
• Work closely with regional sales leadership and SDR teams to align marketing activity to pipeline goals, and create field enablement materials, outreach templates, and call campaign assets that improve lead-to-meeting conversion
• Enable localized campaign execution, content adaptation, and industry and partner messaging suited to Spanish- and Portuguese-speaking markets across the region
• Design and execute ABM programs targeting named and cluster accounts across the region — including buying committee mapping, account-level content activation, and multi-touch digital sequences in both Spanish and Portuguese
• Plan and manage regional field and virtual events end-to-end, including Cvent build, promotion, and post-event asset management
• Provide social media support for local leaders and subject matter experts
• Coordinate stakeholder input for the regional marketing calendar, weekly Sales/SDR updates, and regular regional marketing performance reviews
• Proactively manage the regional marketing calendar and budget
• Take a data-driven approach to analysing full-funnel performance, from lead generation through to pipeline and closed business, diagnosing where conversion drops and adjusting programs accordingly

Requirements

• Bachelor's degree
• 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM
• Regional marketing experience across Latin America, with an understanding of the diversity of the region's markets
• Experience in B2B enterprise software, data, analytics, or AI
• Strong organizational skills with experience managing field and virtual events
• Understanding of both direct and indirect (channel/partner) sales environments
• Data-driven and analytical mindset, comfortable diagnosing full-funnel marketing performance and turning insights into action
• Proficient in Salesforce, including campaign and pipeline reporting, and using CRM data to measure and improve funnel conversion
• Proactive, self-motivated, innovative, and collaborative mindset
• Fluent English and Spanish (spoken and written) required. Additional Portuguese language skills preferred.

Preferred

• Proven track record of building and executing ABM programs for enterprise sales teams — including named account targeting, buying committee engagement, and account-level content strategies
• Hands-on demand generation experience: nurture cadences, intent data, content syndication, and digital campaign execution
• Experience working within or alongside indirect sales channels, including partner co-marketing and MDF management
• Familiarity with ABM and marketing automation platforms (Influ2, Eloqua, or equivalents)
• Experience building integrated marketing plans for a high-tech company; data, analytics, and AI background a plus
• Strong written and verbal communication skills across functions, in English, Spanish, and Portuguese
• Strong execution and project management skills with close attention to detail
• Experience managing in-person and virtual events across multiple markets
• Understanding of direct and indirect sales environments