Senior Field Marketing & ABM Manager

Responsibilities

• Own ABM strategy, account tiering, and coordinated plays across events, executive outreach, paid digital, email, and SDR sequences, built with Sales leadership
• Partner with account executives on strategic account plans, including buying committees, entry points, and the moments that move deals forward
• Own the events portfolio and budget, from industry conferences (ULI, PREA, NAREIT, PERE) to hosted executive dinners, roundtables, and client events
• Set a goal, target list, and follow-up plan for every event before it is booked, then run it end to end
• Create invite-only executive convenings, such as client working groups and industry roundtables, alongside our CEO and leadership team
• Run pre-event invitation and post-event follow-up plays with AEs and SDRs so every target account gets a timely next step
• Report on target-account engagement, meetings, and sourced and influenced pipeline with Marketing Operations, and recommend what to scale or stop
• Travel roughly 20 to 25% of the time for conferences and hosted events

Requirements

• 6+ years of B2B marketing experience, including 3+ years leading ABM and field marketing programs
• Bachelor's degree or equivalent experience
• A track record of ABM programs that created measurable enterprise pipeline
• Comfort hosting senior executives, and a collaborative partnership style with Sales
• Analytical rigor: you set goals before you spend and report in pipeline, not attendance
• Strong organization across many programs at once, and a high-ownership mindset suited to a lean team
• Hands-on experience with Salesforce, Marketo, LinkedIn, and an ABM or attribution platform (such as 6sense, Demandbase, or Dreamdata)

Preferred

• Experience marketing SaaS to enterprise or institutional buyers
• Experience in commercial real estate, proptech, or alternative investments

Benefits

• Medical, dental, and vision insurance.
• Health Savings Account (HSA) & Flexible Spending Account (FSA) options.
• 401(k) retirement plan.
• Paid Parental Leave.
• Flexible Time Off.
• Commuter benefits program.
• Monthly wellness reimbursement to support physical and mental well-being.
• Hybrid Work Policy, 3 to 5 days in office