Field Marketing Manager

Responsibilities

• Manages the rollout and communication of commercial programming
• Leads communication of program details and sales action plans.
• Ensures efficient allocation and spending of local budgets and monitors spending in the regional markets to ensure funding behind strategic priorities.
• Ensure alignment across Sales and Marketing on all below-the-line programs.
• Evaluates and measures success and shares best practices.
• Translate market trends and consumer insights to sustain a highly competitive product portfolio and compelling value proposition.
• Develop, maintain and update brand standards, style guides, brand assets (sales materials, presentations, websites, retail point of sale displays, signage and menu suggestions, brand photography, etc.), maintain relevant brand identities based on consumer demand and market needs
• Actively supports BU/regional sales planning process
• Partners with regional sales team to lead collaborative planning sessions with distributor partners.
• Manage development and execution of the annual marketing plan for the brand across multiple channels

Requirements

• Bachelor’s degree in communications, marketing or related field
• 3-6 years’ experience in US trade marketing/ customer marketing
• Self-starter, comfortable with a high level of autonomy and the ability to anticipate opportunities and develop actionable solutions.
• Willingness to travel and work a flexible schedule, including evenings and weekend
• Proven track record of finding innovative commercial digital/technology solutions.
• US Beverage Alcohol industry experience, CPG, or related field/experience preferred.
• Detail-oriented with good financial acumen.
• Ability to be a strategic thought leader that provides strong data-based insights to all levels of the organization
• Ability to organize, prioritize, and work effectively in a constantly changing environment
• Ability to define problems, collect data, establish facts, and draw valid conclusions

Preferred

• Nightlife and Mutlicultural experience a bonus