Field Marketing Manager

Responsibilities

• Develop and execute North America field marketing plans for BioReliance Testing Services, aligned with commercial priorities and global marketing direction.
• Plan and deliver regional campaigns and lead-generation activities, including targeted electronic communications, seminars, conferences, trade shows, and customer events.
• Partner with Sales to identify priority accounts and customer needs, support opportunity development, and coordinate timely follow-up on marketing-generated leads.
• Create, review, adapt, and deploy service-focused sales collateral, presentations, and other tools that help the commercial team communicate the value of BioReliance Testing Services.
• Coordinate customer visits, events, and sales team training; engage technical colleagues when deeper service or scientific expertise is needed.
• Serve as a voice of the customer by gathering and organizing field feedback, market trends, competitive activity, and relevant regulatory drivers, then sharing insights with regional and global partners.
• Contribute regional input to global marketing plans and support service portfolio updates and customer communications in partnership with relevant teams.
• Track campaign metrics, leads, and opportunity progression in the CRM system; report results and use performance insights to improve future programs.
• Maintain clear records of marketing activities, customer interactions, and outcomes in approved business systems.

Requirements

• Bachelor’s degree in Science, Business, Marketing or related
• 5-7+ years of direct sales or marketing experience with technical products or services in the pharmaceutical or biotechnology industry.
• Experience using CRM tools such as Salesforce.com for campaign, lead, and opportunity tracking.
• Able to understand and communicate technical concepts and customer needs related to pharmaceutical and biotechnology testing, quality control, and regulated environments.
• Demonstrated ability to plan and deliver marketing activities, manage multiple priorities, analyze campaign results, and collaborate across commercial and technical teams.
• Able to work effectively with Sales, Marketing, technical experts, and global partners in a collaborative environment.

Preferred

• Strong written and verbal communication skills, including the ability to listen, present information, and create clear customer-facing and sales-enablement materials.
• Agile, adaptable and influential.
• Strong organization and prioritization skills, sound judgment, and a customer-focused approach.

Benefits

• Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites.