Field Marketing Manager

Responsibilities

• Own the North America and Europe event calendar end to end, from selection and budgeting through execution and post-event reporting.
• Run logistics for every event: venue and vendor contracts, booth design and production, shipping, registration, staffing, collateral, and lead capture.
• Lead on-site at flagship events. You handle setup, keep the team on message, and make sure every interaction reflects how we want a General Counsel to experience Eudia.
• Design executive-level experiences, including private dinners, CLO roundtables, customer advisory sessions, and hosted receptions alongside major conferences.
• Partner with Sales and SDRs on pre-event target lists, meeting scheduling, on-site coverage, and a defined post-event follow-up cadence.
• Report event performance against pipeline goals. Track sourced and influenced pipeline, meetings booked, and cost per opportunity, then use the numbers to decide what we repeat and what we drop.
• Manage sponsorship packages and hold organizers to contracted benefits, including speaking slots, attendee lists, branding, and passes.
• Build pre-show enablement for the field: briefing docs, talk tracks, target account lists, and booth staffing schedules.
• Track spend against budget, flag variances early, and keep clean records with Finance.
• Manage physical inventory across the program, including booth assets, print collateral, and giveaways.

Requirements

• 4 to 6 years running B2B events at a technology company, with direct ownership of trade shows and field programs.
• A track record of tying event spend to pipeline. You know how a sourced opportunity gets attributed and you defend the number in a pipeline review.
• Strong project management instincts across many events, vendors, and internal stakeholders at once.
• Comfort working with senior executives, both the ones you staff at a booth and the C-level guests you host at dinner.
• An execution-first mindset. You stay calm when a shipment goes missing the day before setup.
• Hands-on experience with Salesforce and a marketing automation platform such as HubSpot or Marketo, plus a project management system like Notion or Asana.
• Strong spreadsheet skills for budget tracking and performance reporting.
• Willingness to travel up to 30% across the US and Europe, including some weekends, and to handle physical setup of event materials.
• A valid passport for international travel.

Preferred

• Helpful but not required: experience marketing to legal, compliance, or procurement buyers, and experience at an early-stage company where you built the program rather than inherited one.