Field Marketing Manager, BioPharma North America

Responsibilities

• The Field Marketing Manager, BioPharma North America, is responsible for executing localized marketing strategies and integrated campaigns across North America.
• Directly contributes to demand generation and sales growth within the BioPharma customer segment by delivering cross-product-line marketing programs that support regional business objectives and accelerate commercial success.
• Secondary responsibility for the products in the BioPharma Solutions (BPS) product line, which consists of Centrifugation, Cell Health, Particle Characterization and Counting solutions.
• Adapting global marketing programs for regional relevance, managing local events, providing direct support to the sales team, and fostering relationships with local Key External Experts (KEEs).
• Collaborating with sales, marketing program management, and other cross-functional teams to achieve commercial objectives and drive regional success.
• Execute localized market action plans, adapting global or regional marketing campaigns and materials for specific territories to ensure cultural and linguistic relevance.
• Plan, organize, and execute local events, workshops, seminars, and tradeshow participation from conception through completion, ensuring effective lead generation and customer engagement especially in the BioPharma segment.
• Provide direct marketing support to the local Sales team, including preparing tailored materials, delivering compelling small-scale product presentations and demonstrations, assisting with lead follow-up, and supporting deal cycles.
• Identify, build, and nurture relationships with local Key External Experts (KEEs) and influencers to drive regional advocacy and gather valuable market insights relevant to our scientific and medical fields.
• Gather and report crucial local market insights, competitive activities, and customer feedback from the field to inform broader marketing and sales strategies.

Requirements

• A university degree in Life Sciences, or a related scientific/medical field.
• Understanding of the life sciences market for our key products, “Centrifugation” and “Cell Health”, and/or “Particle Counting”, as well as the North American biopharma market relevant to our entire product portfolio.
• Minimum of 7 years of dedicated experience in field marketing or sales, specifically within the Life Science, or Pharma industry.
• Demonstrated ability to provide direct sales support and deliver compelling product presentations.
• Travel up to 40% travel, potentially with overnight stays, for local events, customer visits, or regional partner engagements within the Life Science, Pharma, and Diagnostics ecosystem.
• Must have a valid driver’s license with an acceptable driving record.

Preferred

• Utilizing project management tools, marketing automation platforms (e.g., Salesforce Marketo), project management tools and CRM systems (e.g., Salesforce).
• Experience working closely with Key External Experts (KEEs).

Benefits

• Beckman Coulter Life Sciences offers comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.