Field Marketing Manager - Americas

Responsibilities

• Collecting and communicating competitive landscape and insights, the biggest opportunities and threats, top accounts/deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
• Owning the marketing strategy and execution for your coverage area, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales’ priorities. Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account/territory planning, ensure process adherence for marketing attribution, and partner with the Virtual Demand Center to drive demand creation.
• Knowing top deals for your territory intimately, deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
• Driving audience acquisition for marketing events, ensuring the right customers are engaged in CIO and executive programs, and providing Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
• Achieving Marketing Sourced Pipeline (Direct & Partner) Technology area growth goals across multiple customer segments, specifically Enterprise, Commercial, and Service Provider.
• Supporting the pipeline and revenue goals of the Americas Architecture organization, recognizing that strong marketing results alone do not equal a balanced business.
• Working within defined budget and compliance processes for all marketing activities.

Requirements

• 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing
• Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
• Bachelor’s degree or equivalent experience in Marketing, Business Administration or other related field
• Experience with MS Office Suite

Preferred

• Strong project management and budget management experience in B2B environment
• Working knowledge of Salesforce
• Demonstrated business insight and data and analytical skills
• Account based marketing experience, especially in 1:1 marketing
• Critical thinking and problem solving: Ability to understand organizational strategy and processes, identify complex business challenges, design and implement plans to drive business results and advocate for change.