Field Marketing Lead

Responsibilities

• Attend and support Events, Takeovers, Trade Shows, Festivals, and Pop-Ups, contributing to event preparation, on-site execution, and breakdown as needed.
• Serve as lead field marketing support for Connected and Alien Labs.
• Coordinate event equipment logistics across all brands, including planning, staging, transport coordination, and ensuring assets arrive on-site complete and on time.
• Manage team equipment pick-up and returns, ensuring proper handling, tracking, and condition of all event materials.
• Oversee storage organization and inventory management systems for event assets, maintaining accurate inventory counts and ensuring equipment is event-ready.
• Develop and maintain standardized processes for event asset tracking, storage organization, and replenishment needs.
• Conduct spot checks to ensure team members are present at designated locations and executing activations to brand standards.
• Act as the main point of contact for account-related issues and training questions during field activations.
• Provide weekly activity recaps including event performance, field insights, inventory needs, and operational improvements.
• Monitor team check-ins and check-outs; on off days, leadership is to be informed by Brand Ambassadors via text upon arrival and exit.

Requirements

• 1-2 years of experience in Trade/Field Marketing, preferably in the Cannabis industry.
• Deep understanding of and passion for cannabis
• Strong understanding of the retail landscape across the state.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with trade partners.
• Ability to analyze market trends and consumer behavior and recommend new and effective trade marketing tactics.
• Ability to work independently, prioritize tasks and meet deadlines in a fast-paced environment.
• Ability to work non-traditional schedule, including mandatory evening and weekend work, with days off occurring mid-week.
• Availability to be in the field and travel regularly.
• Previous management or supervisory experience, including scheduling and time management.
• 21 years & olde