Field Marketing & Launch Manager

Responsibilities

• Serve as the primary growth coach for franchisees from lease execution through 90 days post-open, establishing clear priorities, targets, and accountability.
• Lead and teach community marketing, including local outreach, partnerships, events, lead capture, follow-up, and role-playing to build franchisee confidence and effectiveness.
• Coordinate franchisee execution of Sparkle’s multichannel launch strategy with internal and external agency partners.
• Monitor leads, members, bookings, conversion, customer acquisition, and revenue against launch targets; identify gaps early and coach corrective action.
• Partner with internal and franchise operations team members to align customer demand with staffing, training, capacity, and operational readiness.
• Capture launch learnings and continuously improve Sparkle’s salon launch playbook.

Requirements

• 5+ years of experience in franchise field marketing, local-store marketing, franchise coaching, new-unit openings, or a related role.
• Experience coaching franchisees, business owners, or multi-unit operators strongly preferred.
• Demonstrated success building local demand through grassroots, community, or field marketing.
• Strong understanding of lead generation, CRM, customer acquisition, conversion, and local marketing.
• Strong business acumen with the ability to connect marketing activity to revenue and unit performance.
• Confident coach and communicator who can create accountability and influence execution.
• Highly organized, action-oriented, and comfortable managing multiple launches at once.
• Comfortable using performance data to identify gaps and drive corrective action.

Benefits

• Flexible hybrid work environment
• Health and dental insurance to keep you well
• Paid time off and holidays to recharge and enjoy life
• Career growth and development opportunities