Field Marketing / Event Specialist (Entry-Level)

Responsibilities

• Event Planning & Execution: support end-to-end execution of in-person and virtual events (trade shows, field events, roundtables, webinars): timelines, vendors, shipping/logistics, booth assets, staffing plans, and onsite coordination.
• Manage event checklists, run-of-show documents, and day-of execution details to ensure a high-quality attendee experience.
• Coordinate ordering, inventory, storage, and shipment of booth materials, swag, signage, and collateral.
• Field Marketing Programs: Assist in building event and field campaign plans aligned to regional/account priorities (in partnership with Sales).
• Coordinate event promotions: email invites, landing pages, social promotion, and calendar follow-ups (working with Demand Gen/Marketing Ops).
• Ensure all event programs have clear goals, target audiences, and success metrics (registrations, meetings set, MQLs/SQLs, pipeline influence).
• Lead Capture, Follow-Up & Reporting: Own lead capture readiness: scanners/lists, data hygiene checks, consent/compliance workflows, and lead routing expectations.
• Coordinate post-event follow-up: attendee lists, segmentation, thank-you emails, nurture paths, and SDR/AE handoffs.
• Track event performance and maintain reporting: spend vs. budget, leads, meetings, CPL, and pipeline attribution.
• Cross-Functional Coordination: Partner with Product Marketing for messaging, talk tracks, and event-ready collateral.
• Coordinate with Sales/SDRs on meeting schedules, outreach, and event conversion plans.
• Work with agencies/partners for venue coordination, sponsorship deliverables, and co-marketing logistics.

Requirements

• Bachelor’s (or Master’s) degree in Marketing, Communications, Business, or related field.
• Internship, campus leadership, or project experience in events, marketing operations, communications, or customer-facing roles.
• Strong project management skills: organized, deadline-driven, and comfortable managing multiple moving parts.
• Excellent written communication and attention to detail (names, titles, logistics, links, forms, lists).
• Comfortable with spreadsheets and basic reporting (Excel/Google Sheets)

Preferred

• Exposure to B2B SaaS, enterprise technology, or cybersecurity marketing
• Familiarity with common tools: Salesforce campaign basics, marketing automation (Pardot/Marketo/HubSpot), event platforms (e.g., Splash/Cvent), and GA4
• Experience supporting trade shows (booth logistics, shipping, vendor coordination) or webinars (Zoom/Webex logistics)

Benefits

• medical, dental, vision, and life insurance
• EAP
• 401K
• Paid Time Off
• paid Holidays