Field Marketing and Engagement Manager

Responsibilities

• Leads execution of on-site marketing, advertising, promotional activities (guerilla marketing, pop-ups, demos, tastings, etc.) and meal plan sales campaigns that are within budget, reach the target audience, and generate demand.
• Executes launch of internal brands and promotions from go-live to ROI stabilization to ensure successful implementation, drive top lines sales, and maintain the integrity of internal brand standards.
• Develops physical and digital marketing collateral and communications materials that are consistent with brand standards and address target audience demands. Manages creative requests for assigned account.
• Analyzes program outcome metrics and shares key insights with stakeholders to drive decisions and results.
• Serves as a thought partner to account leaders in developing their unit-level marketing plan to maintain alignment with brand standards. Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
• Initiates and maintains relationships with local vendors, venues, and community organizations. Connects business development and new vendor opportunities to functional corporate owner.
• Fosters relationships with on-site groups/student organizations and hosts regular feedback events to obtain insights about their dining experience to inform brand activation strategies that will reach ROI and engagement targets.
• Plans and executes account's participation in community events, including planning, execution, and measuring ROI, to increase brand awareness, auxiliary sales, and strengthen brand perception.
• Regularly meets with client partner(s) to align on their needs and expectations, gather feedback, and monitor satisfaction.
• Identifies and elevates client/account risks to Brand Manager and supports mitigation strategies.

Requirements

• Bachelor’s degree in Marketing, Business Management, Hospitality or Hotel Management preferred.
• 1 -2 years' experience in marketing, sales, or related field, with demonstrated ability to design and execute successful guest-facing marketing programs and measure campaign outcomes for insights. Contract dining experience preferred.
• Interpersonal skills which support the ability to influence without direct authority, holding standards of new programs high and ensuring accountability across the field
• Strong presentation skills and the ability to address content across stakeholders from regional support level to the field and front-line team.
• Detail oriented with strong writing skills to create and steward brand materials and voice
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Base understanding of the financial components of contract food service and origins of revenue, margin, costs, and risks
• Professional image and appearance
• Proficiency in Word, Excel, and PowerPoint
• Demonstrated urgency and responsiveness to requests; demonstrated level-headedness in crisis response