Responsibilities

• Execute marketing strategies that support continued growth in established Barry’s markets
• Identifying opportunities to increase demand and class utilization
• Supporting studios in attracting new clients to the brand
• Maintaining Barry’s visibility and brand relevance in competitive markets
• Partnering with studio leadership/operation teams to identify market-specific growth opportunities
• Drive new client acquisition through local marketing initiatives and partnerships.
• Identifying and developing relationships with local businesses, corporate partners, and community organizations, and social networks/platforms
• Supporting targeted outreach campaigns that introduce new clients to Barry’s
• Activating grassroots marketing initiatives that generate trial classes
• Drive strategies that increase client visit frequency and long-term engagement.

Requirements

• 2–4 years of experience in marketing, field marketing, community marketing, or a related role (fitness, hospitality, retail, or lifestyle brands preferred)
• Proven ability to support local market growth initiatives and execute marketing strategies across multiple locations or regions
• Experience driving client acquisition through grassroots marketing, partnerships, and community engagement efforts
• Demonstrated ability to build and maintain relationships with local businesses, corporate partners, and community organizations
• Strong understanding of customer lifecycle marketing, including acquisition, engagement, retention, and reactivation strategies
• Comfortable analyzing performance metrics (e.g., acquisition, conversion, utilization, retention) and translating insights into actionable recommendations
• Experience supporting targeted campaigns, events, and activations that drive trial and repeat engagement
• Highly organized with strong project management skills; able to manage multiple initiatives and deadlines simultaneously
• Strong collaboration skills with the ability to partner cross-functionally with studio leadership, operations, and centralized marketing teams
• Excellent communication skills, both written and verbal
• Proactive, solutions-oriented mindset with a willingness to test, learn, and iterate quickly
• Passion for fitness, wellness, and community-driven brand experiences

Preferred

Benefits