Field & Demand Generation Manager

New York City, NY (On-site)

$70K/yr – $90K/yrMid LevelFull time

Posted 4 hrs ago

Job Summary

Own end-to-end event programs from planning to follow-up, measure impact, and ensure smooth handoffs, while leveraging AI to scale workflow.

  • Lead end-to-end event programs, from planning through follow-up.
  • Own pipeline impact, ROI measurement, and budget-aligned investment decisions.
  • Ensure CRM capture and timely handoffs for every event lead.

Job Description

Responsibilities

  • Events from start to finish. Plan and execute conferences, dinners, and hosted events, including audience selection, invitations, vendors, budgets, logistics, and follow-up.
  • A monthly pipeline goal. Work with the Head of Growth to set targets tied to event investment, then own execution against those targets.
  • Performance and spend tracking. Track event-sourced and event-influenced pipeline, conversion rates, cost per opportunity, and revenue. Partner with Growth to understand customer lifetime value relative to acquisition cost (LTV:CAC), and use those insights to decide where to invest.
  • Reliable sales handoffs. Make sure every event lead is captured in the CRM, assigned to an owner, and followed up with promptly. Keep context and next steps clear so no opportunity falls through the cracks.
  • Customer and prospect experiences. Organize dinners and events that strengthen existing client relationships, create new opportunities, and help move active deals forward.
  • Webinars and outbound campaigns. Help produce and host webinars, manage promotion and follow-up, and execute selected cold email campaigns.
  • Sales gifting. Coordinate thoughtful gifting that helps the sales team build relationships and advance opportunities.
  • AI-powered workflows. Use AI and automation to improve research, outreach, event operations, reporting, and follow-up. Build repeatable processes that let the program scale.

Requirements

  • Approximately 0–2 years of experience. Candidates with backgrounds in marketing, psychology, sales, banking, consulting, or analytics are encouraged to apply. We welcome recent graduates, and relevant internships, projects, and experience organizing events count.
  • Exceptional people skills and emotional intelligence. You build rapport quickly, listen well, and make customers, prospects, and teammates feel taken care of.
  • Strong analytical instincts. You’re comfortable working with spreadsheets, interpreting campaign results, and connecting spend to business outcomes.
  • Excellent organization and follow-through. You can manage multiple moving pieces, anticipate problems, and close the loop without repeated reminders.
  • Strong communication. You write clearly, speak confidently, and feel comfortable hosting conversations and representing Bevado at events.
  • Practical proficiency with AI tools. You can translate a business goal into a clear strategy and workflow, use AI to execute more effectively, and evaluate the quality of its output. Experience building automations or connecting tools is a plus.
  • Initiative and curiosity. You take responsibility for results, learn quickly, and bring ideas for making the next campaign better.

Preferred

  • Experience with CRM systems, event planning, webinars, or cold email tools is helpful.
  • Prior ownership of a full demand generation program isn’t required.

Benefits

  • Competitive benefits.
  • Unlimited PTO.
  • Company-paid lunch and dinner in the office.
  • Direct mentorship from the Head of Growth.

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($80K) is 26% below the median base salary for Demand Generation Manager roles in the United States ($108K).

Demand Generation Manager median pay in the United States

$110K/yr

Most pay falls between $100K and $120K. Based on 103 salaries.

See all Bevado salaries

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Field & Demand Generation Manager

Bevado · New York City, NY · On-site