Federal Field Marketing Manager

Fairfax, VA (Unknown)

Salary Not AvailableMid Level

Posted 2 days ago

Job Summary

Own regional federal marketing programs from strategy and localization to events and measurement, partnering with sales and product teams.

  • Lead integrated federal marketing programs and demand-gen in the region
  • Collaborate with sales, brand, and product marketing to amplify the Riverbed brand

Job Description

Responsibilities

  • Regional Marketing Strategy
  • Partner with sales and marketing leadership to develop and execute integrated marketing programs that drive federal pipelines, revenue, and account growth.
  • Localize messaging, campaigns, and content to align with federal mission priorities, procurement requirements, and buyer needs.
  • Collaborate with Brand, Sales Engineering and Product Marketing teams to create and execute programs to amplify the Riverbed brand in the region.
  • Embrace an AI-first approach to increase productivity and impact across marketing and sales by using secure AI tools to speed research, create and refine content, tailor value propositions for federal customers, improve decision-making, and reduce manual effort through automation
  • Events and Field Marketing programs
  • Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs tailored to federal priority accounts.
  • Lead federal events from planning through execution, follow-up, and performance measurement.
  • Work with federal partners team to deliver joint marketing initiatives, co-marketing campaigns, and partner events.
  • Work with sales teams to drive lead management, account engagement, and opportunity creation.
Riverbed Technology logo

Riverbed Technology

3.3 Glassdoor

Riverbed is the only company with the collective richness of telemetry from network to app to end user that illuminates and then accelerates every interaction so that users get the flawless digital experience they expect across the entire digital ecosystem. Riverbed provides two industry-leading solutions: the Riverbed Unified Observability portfolio, which integrates data, insights, and actions across IT to enable customers to deliver seamless digital experiences; and Riverbed Acceleration, which offers fast, agile, and secure acceleration of any application over any network to users, whether they are mobile, remote, or on-premises. Together with our thousands of partners, and market-leading customers across the world, we empower every click, every digital experience. Riverbed. Empower the Experience.

Founded in 2002
San Francisco, California, USA
1.6K employees (90 in marketing)
39% recommend to a friend
39% CEO approval

Salaries

Field Marketing median pay in the United States

$103K/yr

Most pay falls between $78K and $143K. Based on 1,026 salaries.

See all Riverbed Technology salaries

Marketing Team

Marketing Team Size
70 (4% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$28.4M
Last Raise
$10M
Series Unknown, 11 years ago

Funding History

  • Jul 2015
    Series Unknown
  • Feb 2006
    Series Unknown
  • Jan 2004
    Series B • $10M

Traffic Signals

Monthly Visitors
72K
Traffic Source Mix
Search
50.1%
Direct
36.9%
Referral
9.2%
Social
2.5%
Paid
0.9%

Headcount Trend

Current headcount: ~1.6K

Recent News

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Federal Field Marketing Manager

Riverbed Technology · Fairfax, VA · Unknown