Responsibilities

• Plan, develop, organize, implement, evaluate, and direct the Facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to the Facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the Facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Review the Facility’s marketing and public relations policies and procedures at least annually and make changes, as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the Facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the Facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• In coordination with the Administrator, develop and implement long-range plans for the Facility in its effort to establish and maintain our marketing and public relations programs.
• Support and promote the philosophy, goals, and objectives of the Facility’s marketing and public relations programs and activities.

Requirements

• A Bachelor’s Degree from an accredited college or university, or five (5) years experience in marketing and/or public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.
• Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, and government relations, etc., as they relate to nursing Facility operations.
• Must possess the ability to communicate effectively, orally, and in writing.
• Must possess the ability to assimilate information from a variety of sources, analyze information, and make recommendations to the Administrator.
• Must possess the ability to establish, implement, and maintain effective marketing and public relations program.