Experiential Director (College Sports)(Home Improvement Client)

Atlanta, GA (On-site)

$70K/yr – $95K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead end-to-end sports event activations (College GameDay, Final Four) as planner, producer, and team lead.

  • Own planning, production, and on-site leadership for activations.
  • Must-have: 6–9 years in event production or experiential marketing.
  • Travel-heavy role with nights/weekends and 20–45% travel expected.

Job Description

Responsibilities

  • Lead and oversee client’s College GameDay and NCAA Men’s and Women’s Final Four activations from concept to execution as the event planner, producer, and team leader
  • Collaborate with a variety of specialty groups within Octagon (creative, client services, digital, etc.) and key stakeholders taking the lead as experiential or event production expert
  • Hire, lead, and maintain strong relationships with vendors and partners
  • Host client and vendor/partner calls during planning, providing strategy and recommendations while keeping an organized, efficient staffing plan
  • Lead on-site staff and partners at weekly College GameDay broadcasts and annual Final Four activations
  • Build, manage, and track program budget
  • Oversight and management of direct reports, while also supporting career development
  • Other related duties/projects as reasonably assigned
  • Travel to College GameDay broadcast locations regularly and Final Four host cities for the activation and supervision of client’s programming, including non-traditional hours, nights, and weekends

Requirements

  • 6-9 years of work experience in event production or experiential marketing
  • Expertise in producing and managing events in the sports and entertainment field
  • Proficiency in driving the business forward and adjusting approaches based on timelines and project demands
  • Ability to take a leadership role, while working well within a team-centric environment
  • Exceptional communicator both in persuasive and concise speech and written documents/ communication
  • Proactive, solution-oriented thinker and doer
  • Managing and prioritizing multiple projects with varying timelines and needs
  • Ability to “zoom in’ to figure out complex logistical problems with team members, then “zoom out” to understand big picture strategy and inform leadership
  • Willingness to work non-traditional event hours and travel for work (35% travel in season)
  • Proficiency with Microsoft Office suite, especially PowerPoint

Preferred

  • Ability to lift up to 50 lbs. and stand for up to or more than 8 hours at a time
  • Flexibility and willingness to travel domestically and work weekends or holidays as needed. Anticipated travel level: Moderate (20-45%)
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    Octagon

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    We are Octagon. A global agency in sports, entertainment, and culture. We strike deals. Set the pace. We’re playmakers. A group of creative thinkers and energetic doers inspiring and helping brands and talent to step up and stand out. Octagon is the world’s largest creative marketing and sponsorship consulting practice, and a pioneer and leader in athlete and personality representation and management. With our fingers firmly on the pulse, we set out a clear vision for the future. Our passionate team of 800+ around the world are relentlessly committed to helping you force fate and push forward. We work with hundreds of blue-chip corporate clients, more than 1000 Athletes & Personalities, and manage more than 10,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient, and measurable marketing programs.

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