Responsibilities

• Oversee and manage event execution from concept through completion, making sure every part of the activation matches client goals and brand standards.
• Lead on-site operations, coordinating with vendors, managing production logistics, and quickly solving any issues that pop up.
• Manage event staff and brand ambassador teams, ensuring consistent and effective communication of brand messages.
• Provide real-time updates and solutions as needed.
• Maintain brand integrity and quality control across all event components, ensuring compliance with client guidelines and experiential standards.
• Track monitor and report on event success, gathering key data, insights, and lessons learned from activations.
• Own event budgets and timelines, keeping programs on track, on budget and within scope while adapting dynamically on-site.
• Collaborate cross-functionally with creative and strategy teams by contributing to program development and execution plans.
• Travel as needed to support activations across your assigned markets and programs.

Requirements

• 2+ years of hands-on experience in advertising event production, field marketing, or experiential marketing.
• Proven on-site event execution experience, ideally within the alcohol or CPG industries.
• Strong leadership and problem-solving skills, with the ability to manage teams and think quickly under pressure.
• Excellent organizational skills and the ability to manage multiple activations simultaneously.
• Ability to travel with some evening, weekend and holiday work required.
• Deep passion for culture and trends, including sports, nightlife, street culture, music, and broader millennial and Gen Z consumer experiences.
• A proactive and adaptable mindset, thriving in fast-paced event environments.
• Proficiency in project management and communications tools such as Slack, Google Workspace, Microsoft Office Suite, Asana.
• Solid understanding of AI tools and a willingness to leverage them for tasks like organization, client support, and service enhancement.