Experiences Web & Digital Marketing Manager

Responsibilities

• Website Strategy: Own overall marketing strategy for the Netflix House website, ensuring it reflects business goals and the fan experience.
• Serve as the main marketing POC to Product & Tech on the website roadmap, feature prioritization, and requirements– writing and delivering all strategy briefs that translate business priorities into web experience updates (i.e. merchandising updates, new revenue products, programming event visibility).
• Keep the site continuously optimized against revenue and stakeholder priorities for existing and new Netflix House locations, including revenue product launches, attraction rotations, and group sales.
• Drive website CVR performance, partnering with other stakeholder teams to hit goals and identify optimizations. Build understanding of how different web traffic sources engage and convert on site to inform future recommendations.
• Build and manage a web learning agenda that combines A/B testing with qualitative research from Consumer Insights, in partnership with Product, Data Science, Marketing Analytics, Paid Media, and Lifecycle/CRM.
• Drive landing page strategy and optimization for paid media and lifecycle campaigns in partnership with Paid Media and Lifecycle teams.
• Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.
• Organic Search: Own Netflix House organic search strategy end-to-end, coordinating across Product/Eng/UX, Consumer Insights, Local, PR, Organic Social, and Tudum Editorial team.
• Partner with the performance marketing team/agency on paid search to keep organic and paid search strategy aligned.
• Netflix Ecosystem Presence: Drive strategy to grow Netflix House's visibility within the Netflix streaming ecosystem via on-platform ads, partnering cross-functionally on execution, measurement, and optimization.

Requirements

• 12+ years in digital marketing, including 5+ years of direct people management, with a focus on web and organic search strategy for a sales-driven B2C eCommerce business.
• Proven success optimizing websites for conversion, including A/B testing programs that measurably improved CVR.
• Strong partnership track record with Product/Eng/UX teams, from writing briefs that translate business objectives into product requirements through launching new features.
• Organic search (SEO/AEO) expertise, including technical SEO, content/keyword strategy, and site architecture, with a demonstrated track record of directly improving organic traffic and search performance for a B2C site.
• Experience building web strategy from 0-to-1 and scaling digital initiatives quickly in fast-changing, ambiguous environments.
• Knowledge of adjacent growth marketing disciplines, including Paid Media, Lifecycle/CRM, and Marketing Analytics.
• Demonstrated executive presence, with excellent written and verbal communication skills. Able to build trust and influence senior leadership through clear memos, briefs, and executive-level presentations.
• Track record of driving initiatives independently and aligning large, cross-functional stakeholder groups with minimal oversight.
• Strong problem-solving ability and judgment in prioritizing across competing initiatives and stakeholder demands, with a focus on highest-impact work.
• Strong analytical acumen, with the ability to interpret data and performance metrics into clear, actionable insights that inform strategy and decision-making.

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .