Marketing Manager, Children and Family Building

Responsibilities

• Partner with the Director of Marketing and Communications and division leadership to define what CCY and Family Building Services stand for, and shape brand strategy, positioning, and messaging
• Drive inquiries for CCY clinical services through integrated campaigns across paid, digital, content, and community channels
• Drive inquiries for Adoption Connection and Surrogacy Pathway from both sides of each program: waiting families and intended parents, and birth parents and surrogates
• Build awareness of and trust in CCY and Family Building Services among clients, potential clients, supporters, and referral sources
• Direct agency partners across paid search, paid social, SEO, and programmatic advertising; set goals, hold partners accountable for results, and shift budget toward what works
• Oversee digital marketing, including websites, email, social media, and sponsored placements with parent and community publications
• Lead content and storytelling in the JFCS voice, including short-form video planned with designers, freelancers, and clinical experts
• Measure how well marketing and business goals are being met, tracking inquiries by source through to new clients with intake teams; report results monthly and take corrective action when results fall short

Requirements

• Associate's degree or equivalent combination of education and experience required
• Bachelor’s degree in marketing, communications, advertising, business, or a related field
• Minimum of 6 years of relevant professional experience in marketing, including digital marketing tied to client or customer acquisition goals
• Experience working in a nonprofit organization, healthcare, social services, community-based programs, or other related settings preferred
• Demonstrated track record defining what a brand stands for and strengthening its identity, with examples that show results; proven ability to measure how well marketing and business goals are met, and to take corrective action when they aren’t
• Experience managing paid media budgets and agency relationships
• Strong, clear, compelling writing, storytelling, and editing for a variety of audiences
• Proficiency in Microsoft Office Suite (Outlook, Teams, Calendar, OneDrive, SharePoint, Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Drive)
• Familiarity with marketing tools (e.g., GA4, Meta Ads Manager, Mailchimp, Asana); comfortable with data: funnels, GA4, and CRM or intake data. Turns numbers into decisions
• Candidates must be authorized to work in the United States without current or future employer sponsorship. The company does not provide visa sponsorship for this position.

Preferred

• Experience working in a nonprofit organization, healthcare, social services, community-based programs, or other related settings preferred

Benefits

• Salary Range: $110,000 - $120,000 (depending on experience)
• Employment Type: full-time, exempt position with benefits
• Employer 403(b) retirement match plus additional employer contribution (subject to eligibility)
• Cafeteria benefits plan that lets you customize coverage to fit your needs, with options like health insurance, FSAs, retirement plans, and wellness programs
• 16 holidays (10 federal and up to 6 Jewish holidays), annually
• 3 weeks of vacation and 2 weeks of sick leave, annually