Responsibilities

• The Experienced Product Marketing Manager will support the development and execution of marketing strategies that drive demand and adoption of our products.
• Collaborate closely with cross-functional teams, including Product Management, Sales, Customer Success, and Marketing to ensure our products resonate with target customers.
• Develop clear, compelling product positioning and messaging that resonates with target audiences.
• Ensure consistent messaging across all marketing materials.
• Assist in the planning and execution of go-to-market strategies for product launches, ensuring alignment with sales and marketing teams.
• Conduct market research to identify and understand customer needs, competitive landscape, and emerging trends to inform product development and marketing strategy.
• Work closely with the Director, Product Marketing to drive product launch efforts, collaborating with cross-functional teams to ensure timely delivery and effective communication.
• Develop and deliver sales enablement materials to ensure sales teams can effectively position and sell products.
• Collaborate with product managers to produce high-quality marketing collateral such as slicks, factsheets, FAQs, blog posts, case studies, whitepapers, and product demos.
• Support the development and management of marketing campaigns under the guidance of the Director, Product Marketing; contribute to strategy and support execution.

Requirements

• Typically requires 3+ years of relevant experience in product marketing
• Strong understanding of product lifecycle and marketing strategies
• Experience with product launches, go-to-market planning, and sales enablement
• Excellent communication, writing, and presentation skills
• Ability to work cross-functionally with product, sales, and other teams
• Strong analytical skills and experience with data-driven marketing
• Experience with digital marketing channels, including social media, email, and SEO keywords
• Ability to work in a fast-paced environment and manage multiple priorities
• Preferred skills in marketing automation tools (HubSpot) and CRM (Salesforce)
• Experience with sales enablement material development

Preferred

• Marketing automation tools (HubSpot)
• CRM (Salesforce)

Benefits

• Competitive compensation and benefits package
• Opportunities for career growth
• Employee stock purchase plan
• 401(k)
• Generous time off and flexible work/life balance
• Company-matched retirement packages
• Employee wellness program
• Awards and recognition program