Executive Vice President, Growth Architect

New York City, NY (On-site)

$260K/yr – $300K/yrSenior Level15+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive the enterprise media strategy for PepsiCo, leading cross-functional planning, measurement, and innovation programs to deliver agility, alignment, and business impact.

Lead unified strategy and planning cadences across brand and portfolio
Build scalable playbooks and enterprise learning with measurable ROI
Anchor a forward-looking but practical transformation with a strong governance and collaboration backbone

Job Description

Responsibilities

Lead the shift into a unified enterprise strategy across PepsiCo brand and portfolio strategy
Architect seasonal planning cadences and swim lanes that increase agility, optimize timing, and tie media to tangible business value
Build enterprise-wide playbooks that align cross-functional teams around growth priorities and planning standardization.
Identify white space and market shifts early—shaping jump-ball opportunities, emerging audience plays, and portfolio-wide innovation pilots
Serve as the thought leader and provocateur for what’s next—bringing a strategic lens to emerging tech, new partners, and evolving audience behaviors
Translate signal into strategy: build momentum through quarterly strategies that stay 1+ quarter ahead of business needs to help solve for business challenges and identify growth opportunities
Champion a measurement ecosystem that moves beyond reporting, fueling next-best dollar decisioning and insight-driven learning loops
Evolve tools like Growth Levers and Money-ball into frameworks that power real-time business guidance
Lead alignment on enterprise learning agendas and ensure shared access to actionable, comparative insights across all LoBs
Act as the integrator across strategy, investment, analytics, content, and operations - sequencing efforts, removing friction, and ensuring enterprise cohesion

Requirements

15+ years in enterprise strategy, media innovation, brand planning, or transformation leadership
Fluent in connecting business ambition to activation across media, audience, data, and measuremen
Executive-level communicator, facilitator, and cross-functional collaborator
Experienced leading in matrixed, ambiguous, high-stakes environments
Proven track record in evolving complex organizations toward future-forward models and behaviors

Benefits

medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V. is an information services company based out of Prof. W.H. Keesomlaan 12, AMSTELVEEN, Netherlands.

Amstelveen, North Holland, NLD

1 employees

Salaries

Posted range

$260K/yr – $300K/yr

Taken straight from the job posting.

Growth Marketing median pay in the United States

$120K/yr

Most pay falls between $90K and $170K. Based on 2,682 salaries.

See all Growth Marketing salaries See more Growth Marketing jobs

See all Publicis Groupe Holdings B.V salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~1

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