Responsibilities

• Create, build and manage brand strategies across a portfolio (writing creative briefs, guiding development and presentation of the creative work)
• Lead annual planning with clients based on yearly business goals
• Bring proactive ideas to clients to push the brands into new spaces
• Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts
• Lead and mentor the department
• Provide professional development opportunities and on the job training as needed

Requirements

• 15+ years of experience in strategic brand planning within a creative agency setting
• Experience leading and mentoring other strategists and planners
• Ability to work directly with clients and develop relationships accordingly on behalf of the agency
• Rigorous brand building capabilities, without a rigid approach
• Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, instinct for popular culture, and a nuanced understanding of creative work
• Strong command of most forms of quantitative and qualitative research methodologies, and working knowledge of when and how to apply them to a given client challenge
• Excellent analytical, communication and presentation skills