Responsibilities

• Develop and lead the creative vision, standards and creative output across Creo's client engagements, ensuring alignment with cultural moments, client objectives and market trends.
• Set the creative direction and standards across all high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and creatively compelling while commercially grounded.
• Establish and uphold agency-wide standards for creative excellence, ensuring consistent quality, innovation, effectiveness and craft across all creative outputs.
• Interrogate creative briefs to uncover core challenges, identify hidden opportunities, and clearly communicate creative direction and deliverables to internal teams and clients.
• Serve as the creative lead translating strategic direction into compelling campaign concepts, content architectures, creator-first storytelling opportunities and creative systems that drive measurable results.
• Develop creator-native creative processes that enable creators to meaningfully contribute to, shape and evolve campaign ideas.
• Lead and mentor a creative team, coaching creative personnel at all levels on strategic thinking, craft, career progression, and performance management.
• Define creative briefing, review and feedback processes that elevate creative craft, improve consistency and strengthen the overall quality of creative output.
• Partner with strategy and production teams to establish ideal environments and processes for creativity to thrive while maintaining commercial rigor and project feasibility.
• Conduct deep research to understand audience needs, emotions, and aspirations, translating insights into creative strategies that align influencer casting and content to brand KPIs and business outcomes.