Executive Director – Search, Social and Media (Home Lending)

Responsibilities

• Lead a team of ten to fifteen marketers to drive improvements in mortgage market share
• Manage a multi-million dollar budget associated with all programs and forecast expected spend each month
• Lead and develop acquisition marketing strategies to identify the home lending needs of Chase customers using search, social and media channels
• Partner with sales, product, digital, analytics, technology, execution and risk teams to help identify opportunities to engage the right customers at the right time, with the right message
• Play a pivotal role to develop and implement key programs and marketing initiatives by working closely with our analytics teams to leverage data and propensity models
• Successfully manage, and influence their own team, plus cross-functional resources, to execute initiatives on time, on budget and with quality
• Monitor and report program trends and results along with recommendations for improvement
• Review and optimize targeting methods, offers and messaging based on maximizing returns

Requirements

• Strong digital marketing experience in a financial services firm or large corporate firm environment, with a record of launching and managing successful marketing campaigns.
• Self-starter with ability to grasp concepts quickly and collaborate with business partners for information to shape a comprehensive and successful marketing strategy
• Strong strategic planning and execution skills. Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Highly organized with exceptional ability to analyze data, draw conclusions and make data-based recommendations
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members. Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
• Creativity and innovation with a focus on constant measured improvement
• Excellent communication skills, both verbal and written, with ability to present to varied and large audiences, including executive updates
• A leader that people want to follow, who is able to engage a team and develop high performers
• Well-developed ability to attract, train, develop, motivate, and retain employees

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.