Executive Director, OmniChannel Marketing

USA (On-site)

$172K/yr – $258K/yrSenior LevelFull time

Posted 15 hrs ago

Job Summary

Leads Omnichannel Marketing benchmark engagements from initiation to delivery, turning insights into actionable recommendations across strategy, content, and technology.

  • Lead client engagements and cross-functional delivery
  • Translate benchmark insights into practical recommendations for operating models and processes

Job Description

Responsibilities

  • Lead Client Benchmark Engagements and Related Projects
  • Lead Omnichannel Marketing benchmarks and all projects with clients, from project initiation to final delivery. This includes conducting in-depth interviews with functional leaders, executives and stakeholders to ascertain available resources and existing capabilities
  • Capture / coordinate receipt of client-provided quantitative and qualitative information for input into TGaS' database for analysis. Data commonly includes headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.
  • Author benchmark engagement reports summarizing client's resources and capabilities relative to peer set companies and TGaS' continuums of best practices, including recommendations to improve operational effectiveness/efficiencies to coincide with the client organizations' current or evolving/future needs
  • Represent the Omnichannel Marketing solution while working collaboratively and cross-functionally with other TGaS teams in the course of client engagements spanning multiple TGaS solutions
  • Participate in or (where appropriate) lead value-added client engagements (e.g., strategy and business planning sessions or workshops) which help to drive the value of TGaS benchmark results into clients' operating practices, processes, or business results
  • Demonstrate expertise and provide consultative guidance on key Omnichannel Marketing areas:
  • Omnichannel strategy, customer engagement orchestration, and channel optimization
  • Content strategy, modular content operations, and personalized engagement
  • Marketing technology, data, analytics, AI-enabled engagement, and performance measurement

Requirements

  • The ideal candidate will be a seasoned professional with experience directing Omnichannel Marketing departments and/or functions in a large or mid-tier pharmaceutical company or emerging life sciences organization. Candidates originating from industries beyond bio-pharmaceuticals and pharmaceuticals consulting will also be considered.
  • The candidate must possess the credibility and experience to both deeply understand Marketing and Omnichannel Marketing roles/responsibilities, processes, systems, and advise on related best practices.
  • The position will require a driven person to develop and maintain relationships for continuous client engagement.
  • Education: A Bachelor's degree is required. An advanced degree is strongly preferred
  • Broad knowledge of pharmaceutical marketing with extensive background in Omnichannel Marketing
  • Comfort working at the highest levels of client organizations, interacting closely with top executives and business unit leaders
  • An ability to consult, problem-solve, work autonomously, and to organize complex information into clear actionable recommendations that improve (client) business results
  • Development and management of effective relationships with internal stakeholders and/or clients
  • Ability to manage multiple projects and timelines simultaneously, coupled with excellent communication skills, including group presentations, verbal and writing abilities. Proficiency in the Microsoft Office suite of products
  • High integrity and credibility as perceived by all those with whom he/she will work

Preferred

  • Prior experience as a consultant or in roles of a consultative capacity would be desirable.
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Xtalks

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Xtalks — The Life Science CommunityTM is where life science professionals come to learn, connect and be inspired. We cover the full life sciences sector, from pharma and biotech to medtech, healthcare and research.We provide a platform for peer perspectives and thought leadership through a combination of editorial, expert-led webinars, podcasts, videos, interviews and job listings. All Xtalks content is created to support professionals in a fast-evolving industry.Join our community to stay informed and be part of the dialogue shaping the future of life sciences.

Founded in 2005
Toronto, Ontario, CAN
69 employees (27 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$172K/yr – $258K/yr

Taken straight from the job posting.

See all Xtalks salaries

Marketing Team

Marketing Team Size
23 (33% of company)
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
45.2K
Traffic Source Mix
Search
49.7%
Direct
36.4%
Referral
9.7%
Social
2.1%
Paid
1.7%

Headcount Trend

Current headcount: ~69

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