Executive Director, OmniChannel Marketing

Responsibilities

• Lead Client Benchmark Engagements and Related Projects
• Lead Omnichannel Marketing benchmarks and all projects with clients, from project initiation to final delivery. This includes conducting in-depth interviews with functional leaders, executives and stakeholders to ascertain available resources and existing capabilities
• Capture / coordinate receipt of client-provided quantitative and qualitative information for input into TGaS' database for analysis. Data commonly includes headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.
• Author benchmark engagement reports summarizing client's resources and capabilities relative to peer set companies and TGaS' continuums of best practices, including recommendations to improve operational effectiveness/efficiencies to coincide with the client organizations' current or evolving/future needs
• Represent the Omnichannel Marketing solution while working collaboratively and cross-functionally with other TGaS teams in the course of client engagements spanning multiple TGaS solutions
• Participate in or (where appropriate) lead value-added client engagements (e.g., strategy and business planning sessions or workshops) which help to drive the value of TGaS benchmark results into clients' operating practices, processes, or business results
• Demonstrate expertise and provide consultative guidance on key Omnichannel Marketing areas:
• Omnichannel strategy, customer engagement orchestration, and channel optimization
• Content strategy, modular content operations, and personalized engagement
• Marketing technology, data, analytics, AI-enabled engagement, and performance measurement

Requirements

• The ideal candidate will be a seasoned professional with experience directing Omnichannel Marketing departments and/or functions in a large or mid-tier pharmaceutical company or emerging life sciences organization. Candidates originating from industries beyond bio-pharmaceuticals and pharmaceuticals consulting will also be considered.
• The candidate must possess the credibility and experience to both deeply understand Marketing and Omnichannel Marketing roles/responsibilities, processes, systems, and advise on related best practices.
• The position will require a driven person to develop and maintain relationships for continuous client engagement.
• Education: A Bachelor's degree is required. An advanced degree is strongly preferred
• Broad knowledge of pharmaceutical marketing with extensive background in Omnichannel Marketing
• Comfort working at the highest levels of client organizations, interacting closely with top executives and business unit leaders
• An ability to consult, problem-solve, work autonomously, and to organize complex information into clear actionable recommendations that improve (client) business results
• Development and management of effective relationships with internal stakeholders and/or clients
• Ability to manage multiple projects and timelines simultaneously, coupled with excellent communication skills, including group presentations, verbal and writing abilities. Proficiency in the Microsoft Office suite of products
• High integrity and credibility as perceived by all those with whom he/she will work

Preferred

• Prior experience as a consultant or in roles of a consultative capacity would be desirable.