Responsibilities

• Lead end-to-end U.S. marketing strategy across a portfolio of specialty and rare disease therapies.
• Develop and execute strategic brand plans, positioning strategies, messaging frameworks, and performance objectives.
• Create differentiated value propositions for healthcare professionals, patients, caregivers, and other key stakeholders.
• Balance strategic priorities across established products, growth brands, and future launch opportunities.
• Drive annual planning processes, operating plans, and long-range strategic planning initiatives.
• Lead commercialization planning and launch readiness efforts for future pipeline opportunities.
• Develop launch strategies, operating models, and cross-functional execution plans.
• Ensur e organizational readiness across field teams, market access, patient services, customer engagement, analytics, and operations.
• Apply disciplined launch excellence frameworks to support portfolio expansion and sustained growth.
• Lead competitive strategy and market positioning efforts across the portfolio.

Requirements

• Bachelor's degree required.
• 15+ years of progressive biopharmaceutical marketing or commercial leadership experience.
• Significant expertise within specialty pharmaceutical, biotechnology, and/or rare disease markets.
• Demonstrated success leading brand strategy, positioning, lifecycle management, and commercial execution.
• Experience operating in competitive markets with multiple treatment approaches and stakeholder groups.
• Strong understanding of specialty commercialization models, reimbursement, distribution, and patient support ecosystems.
• Experience launching products in specialty therapeutic categories.
• Deep understanding of healthcare provider, patient, and caregiver decision-making processes.
• Strong analytical capabilities and ability to translate insights into commercial action.
• Proven financial management and budgeting experience.

Preferred

• MBA or other advanced degree preferred.
• Experience within specialty biotechnology, pharmaceutical, or rare disease-focused organizations.
• Background in highly specialized therapeutic areas, rare diseases, precision medicine, genetic medicine, neuroscience, oncology, immunology, or other complex specialty categories.
• Experience supporting multiple products across different stages of the product lifecycle, including launch, growth, and mature brands.
• Track record of leading organizations through significant growth, change, and portfolio expansion.