Responsibilities

• The Executive Director, Marketing will lead and manage many of the day to day activities of the Marketing Team focused on appropriate brand development ensuring commercial success across all channels of promotion for XCOPRI
• Directly responsible for all HCP personal, patient, non-personal and omnichannel marketing
• Plays a key role in developing and implementing effective plans in order to maximize commercial success
• Provides day to day marketing leadership across the extended brand teams and within various cross-functional teams
• Responsible for helping to create, review, and maintain the brand strategy for XCOPRI
• Responsible for aligning core tactics to overall brand and corporate strategy and ensuring execution of these tactics across the Team
• Ensures optimization of XCOPRI and achievement of business foreacasts
• Leads the strategic planning process for XCOPRI as well as particpates in the lifecycle planning for the brand
• Day to day management of Marketing team in all functions
• Ensures Marketing team is executing against brand sales targets in collaboration with Sales and other Marketing and Commercial leadership team members

Requirements

• Bachelor’s degree or equivalent experience required
• MBA preferred
• Minimum of 15 years of progressive experience working in a Pharmaceutical and/or Medical Device environment including some Sales Leadership experience
• Minimum of 12 years previous successful experience in a Marketing role with significant leadership responsibility
• 5 years’ experience as a Marketing Team Lead is preferred
• Previous successful experience leading the launch of a pharmaceutical product and/or pharmaceutical indication (line extension) in a competitive market
• Previous experience leading HCP and patient marketing initiatives.
• Previous successful experience in strategic planning, KOL development, and partnering with medical associations
• Experience leading successful omnichannel/digital programs.Previous experience in developing and successfully executing DTC marketing campaigns
• Experience managing multiple agencies and managing a multi-million dollar marketing budget.