Executive Director of Enrollment Marketing
School of the Art Institute of Chicago
Chicago, IL (Remote)
$140K/yr - $154K/yrIn-houseFull-timeSenior level7+ years exp.
13 days ago
Executive Director of Marketing
Reno, NV (On-site)
Salary Not AvailableFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Essential Duties & ResponsibilitiesPrimarydutiesandresponsibilitiesinclude,butarenotlimitedto,the Following
- Develop and execute comprehensive casino marketing strategies that strengthen brand presence while driving gaming revenue, profitability, and database growth through acquisitions, retention and reinvestment strategies.
- Provide functional leadership as well as strategic support for marketing team, executive leadership, internal guests and vendors, including agencies.
- Lead, mentor, and provide strategic support and direction to multi-disciplinary marketing organization, including but not limited to advertising, digital marketing, public relations, special events, player development, rewards club, database marketing and property programming.
- Create and oversee budgeting, forecasting, ROI analysis, and financial performance monitoring to optimize marketing investment and promotional effectiveness
- Develop and optimize promotional calendars, offers, and incentive programs tied to property objectives.
- Build and maintain relationships with agencies, vendors, and strategic partners.
- Maintain a strong working partnership with Brand Marketing to ensure casino initiatives align with overall property positioning that reflect the brand’s tone, standards, and long-term vision.
- Ensure effective use of marketing technology platforms and systems to drive data-informed decision-making.
- Oversee performance marketing across paid and organic channels, including social media, paid media, and CRM marketing.
- Maintain development of technology to provide world-class guest experience.
- Frequent communication with the operations team including F&B, retail, nightlife, HR, IT, other marketing areas and vendors.
- Ensure compliance with all gaming regulations and internal policies.
- Represent the property at any public event as directed by management.
- Devise or modify procedures to solve process problems that will result in more efficient productivity and higher caliber product.
- Assess business objectives from operations teams and propose marketing solutions to help achieve them.
- Anyotherdutiesasassignedwithinthescopeofthis position.
- Function in depth knowledge and understanding of marketing and player development strategies.
- Strong understanding of digital marketing, CRM systems, and performance marketing.
- Data-driven decision-making with strong analytical capabilities.
- Exceptional leadership, communication, and stakeholder management skills, including a proven ability to multi-task with a strong attention to detail in a fast-paced environment
- Proven expertise in the budgeting process, P&L and financial management of budgets.
- Excellent communication skills both written and oral, with the ability to effectively present information to leadership, staff, and external partners.
- Must possess interpersonal skills to deal effectively with business contacts and team members at all levels of the company.
- Team orientation, basic influence and conflict management skills, and effective consulting and strategic skills
- Strong organization, analytical, and problem-solving skills with the ability to exhibit professionalism while performing under pressure.
- Ability to manage multiple projects in a fast-paced environment while meeting constant deadlines and maintaining strong attention to details
- Possess a strong attention to detail and engaging presentation skills. Has the ability to effectively present information and respond to questions from groups of managers, staff, clients, and the public.
- Excellent time management, problem solving and organizational skills are a must.
- Must be proficient in Microsoft Office Products: Excel, Word, Power Point, Publisher, and Outlook.
- Ability of complex reading, writing, math, and task completion skills is required.
- Must have the following skills: clerical, compiling, coordination, analyzing, supervising, instructing, precision working, following instructions, influencing others, memorization, problem solving, independent judgment, and decision making.
- Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.
- Mustbeaminimumof21yearsof age.
- Minimum10years’Marketingleadershipprogressiveexperience oranycombinationofeducation,training,or experience that provides the required knowledge, skills, and abilities.
- Proven success managing VIP programs and high-value player portfolios.
- Experience leading database marketing and CRM-driven campaigns.
- Background in integrated resort environments preferred.
- Bachelor’s degree in Marketing, Hospitality, Business, or related field preferred (or equivalent experience).
- Must be able to maintain appropriate Gaming License & Alcohol Awareness card.
- While performing the duties of this job, the team member is constantly sitting, standing, walking, reaching overhead, bending over, occasionally crouching, kneeling, crawling, climbing, and balancing during the duration of their shift.
- Must be able to push/pull and/or lift/carry 50lbs or less frequently and 25lbs or less occasionally.
- The team member will constantly have repetitive use of their dominant hand, and frequent use of their non-dominant hand. Frequent light and firm/strong grasping motions will be required. Finger dexterity of both hands will be constantly required.
- Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision.
- The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Frequent use of hands and fingers for typing, writing, and handling materials.
- Visual acuity required for analyzing data, reviewing reports, and overseeing operations.
- Work performed indoors and outdoors, alone and frequently with and around others. Team Member will perform work face-to-face including verbal contact with others on extended shifts around computer equipment.
- The noise level in the work environment is usually moderate but can be quiet or loud at times.
- Team member may be exposed to confined areas, vibrations, moving objects, and secondhand smoke.
- Reasonable accommodation s may be made to enable individuals with disabilities to perform the essential functions.
Grand Sierra Resort
Grand Sierra Resort is the leading resort, hotel, entertainment, and meeting and convention space in Reno-Tahoe. With nearly 2,000 hotel rooms and over 200,000 square feet of meeting and convention space we offer the area’s most complete resort destination. The property offers a wide variety of accommodations for the everyday business traveler to the complete family vacation with amenities and unique venues that include 11 restaurants (such as Charlie Palmer Steak) retail shopping, headliner entertainment, a 2-screen movie theater, a 50-lane championship bowling center, outdoor thrill rides, aqua golf driving range and more. Reno-Tahoe has favorable weather year-round and more than 300 days of sunshine. Let us show you why we are the destination for exciting vacations and unconventional meetings.
