Responsibilities

• Leads integrated, multi-channel marketing strategies to generate prospective student inquiries and drives enrollment across undergraduate, graduate, and continuing studies programs.
• Develops and manages messaging frameworks and campaign calendars aligned with SAIC's student recruitment priorities.
• Leverages institutional brand storytelling with targeted programmatic marketing campaigns for key academic areas.
• Leads digital and performance marketing by setting strategy and overseeing execution for digital advertising channels, managing campaign budgets and overseeing SEO strategy,
• Leads recruitment content planning and production across web, email, social media, and print platforms to ensure creative, accurate, and brand-aligned storytelling.
• Aligns communications with the prospective student audience journey and oversees SAIC's marketing automation strategy.
• Oversees yield campaigns and event promotion to include the design and execution of yield communications. Coordinates integrated marketing plans for recruitment events.
• Creates and maintains dashboards and reports tracking marketing effectiveness, inquiry/application flow, and campaign ROI.
• Supervises internal recruitment marketing staff and manages external agency and platform vendor relationships.
• Enhances cross-functional collaboration with Admissions, Continuing Studies, and Academic Affairs.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 7-10 years of progressive experience in digital marketing, enrollment marketing, or strategic communications, preferably in higher education or an agency setting.
• Proven experience developing and executing high-performing, data-informed marketing campaigns.
• Strong background in CRM and marketing automation platforms (e.g., Slate, Salesforce, HubSpot).
• Demonstrated leadership managing teams, vendors, and cross-campus collaborations.
• Experience in art and design education or a passion for creative communities is a plus.
• Exceptional communication, project management, and analytical skills.
• Expertise in digital marketing strategy, performance marketing, CRM, and marketing automation.
• Ability to develop and execute integrated, data-informed marketing campaigns.
• Strong leadership and collaboration skills with the ability to manage cross-functional teams, vendors, and agency partners.

Preferred

• Experience in art and design education or a passion for creative communities is a plus.