Responsibilities

• The Executive Director of Marketing is responsible for managing the day-to-day operations of the Marketing department and maintaining strategic alignment across all functions, while leading the Marketing directors in their efforts to attract and retain guests through the output of their individual departments.
• Plans and collaborates with the Vice President of Marketing to effectively implement the brand marketing programs that will lead to overall success and achievement of the company's business objectives.
• Measures and communicates to the Vice President of Marketing the department's strategic performance.
• Continuously evaluates the department's resources with the aim of building brand awareness, increasing customer traffic (including repeat visits), increasing their length of stay, ensuring the best use of budget dollars and driving incremental value.
• Ensures Marketing Directors are aligned with marketing strategies that ensure targeted return on investment and maximum revenue for operations.
• Ensures proper and consistent execution of advertising campaigns across all marketing channels.
• Strategically leads departments targeting all markets for special events, promotions, and activations.
• Oversees the implementation of player loyalty and direct mail programs to maximize customer reinvestment and facilitate retention.
• Implements and amends departmental policies and procedures to help ensure the department delivers and maintains a maximum level of property-wide guest service and satisfaction.
• Implements short-term and long-term departmental goals, objectives, policies, and operating procedures as determined by the Vice President of Marketing.

Requirements

• Bachelor's Degree in Business Administration, Marketing or related field, or equivalent work experience required.
• 10 years of marketing experience, with 7+ years in a supervisory capacity.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.
• Ability to manage and prioritize multiple priorities while meeting deadlines and maintaining a high level of energy and output.
• Comprehensive understanding of player tracking systems and complimentary guidelines consistent with normal industry standards.
• Gaming License Required? Yes, process facilitated by the Company
• Other Certifications? N/A

Preferred

• Prior tribal casino gaming experience preferred.