Responsibilities

• Strategic Marketing Leadership
• Develop and execute an integrated, multi-channel marketing strategy aligned with school and university priorities.
• Lead brand positioning and differentiation in a competitive global business education market.
• Ensure alignment with enterprise-level brand, communications and marketing standards.
• Utilize market research, analytics, and competitive intelligence to identify growth opportunities.
• Proactively identify and advance opportunities for the school to lead in the application of AI within marketing and communications, positioning W. P. Carey at the forefront of innovation in business education marketing.
• Integrate AI-driven marketing strategies and tools (e.g., predictive analytics, personalization, marketing automation, generative AI for content) to enhance awareness of our teaching, research and practice innovations among our stakeholders.
• Forge partnerships with academic and administrative leadership to develop effective marketing strategies that achieve program objectives.
• Enrollment Marketing & Program Support
• Proactively develop and execute marketing strategies that drive awareness, inquiry, and enrollment with a primary focus on graduate offerings (MBA programs and specialized master’s) and executive education.

Requirements

• Bachelor's degree and eleven (11) years of experience appropriate to the area of assignment/field including seven (7) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• Knowledge: Higher education landscape, particularly large, public research institutions
• Enrollment marketing strategies and student lifecycle management
• Brand strategy, positioning, and integrated communications
• Digital marketing channels, tools, analytics, and emerging AI applications
• Global business education markets, including MBA and specialized master’s program trends
• ASU Enterprise Brand Strategy and Management principles and standards
• Skills: Strategic planning and execution across multiple programs and audiences
• Data-driven decision-making and campaign optimization
• Leadership, team development, and performance management

Preferred

• Extensive experience in marketing and communication-related roles within a higher education setting.
• In-depth understanding of global business education markets and competitive dynamics.
• Experience supporting enrollment marketing for graduate, undergraduate, online, or executive education programs.
• Proven experience designing and/or optimizing human-AI collaborative workflows.
• Demonstrated success leading integrated marketing strategies for complex, multi-program organizations.
• Advanced understanding of digital marketing, CRM platforms, and marketing analytics.
• Demonstrated ability to lead and scale high-performing teams.
• Experience working in a matrixed or decentralized organizational environment.
• Excellent written, verbal, and interpersonal communication skills.