Responsibilities

• Develop and execute comprehensive casino marketing strategies that strengthen brand presence while driving gaming revenue, profitability, and database growth through acquisitions, retention and reinvestment strategies.
• Provide functional leadership as well as strategic support for marketing team, executive leadership, internal guests and vendors, including agencies.
• Lead, mentor, and provide strategic support and direction to multi-disciplinary marketing organization, including but not limited to advertising, digital marketing, public relations, special events, player development, rewards club, database marketing and property programming.
• Create and oversee budgeting, forecasting, ROI analysis, and financial performance monitoring to optimize marketing investment and promotional effectiveness
• Develop and optimize promotional calendars, offers, and incentive programs tied to property objectives.
• Build and maintain relationships with agencies, vendors, and strategic partners.
• Maintain a strong working partnership with Brand Marketing to ensure casino initiatives align with overall property positioning that reflect the brand’s tone, standards, and long-term vision.
• Ensure effective use of marketing technology platforms and systems to drive data-informed decision-making.
• Oversee performance marketing across paid and organic channels, including social media, paid media, and CRM marketing.
• Maintain development of technology to provide world-class guest experience.

Requirements

• Minimum 10 years’ Marketing leadership progressive experience or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.
• Proven success managing VIP programs and high-value player portfolios.
• Experience leading database marketing and CRM-driven campaigns.
• Bachelor’s degree in Marketing, Hospitality, Business, or related field preferred (or equivalent experience).
• Must be able to maintain appropriate Gaming License & Alcohol Awareness card.
• Must be a minimum of 21 years of age.

Preferred

• Background in integrated resort environments preferred.
• Proven success managing VIP programs and high-value player portfolios.
• Experience leading database marketing and CRM-driven campaigns.