Executive Director-Head of Global Liquidity Marketing

Responsibilities

• Own the global marketing strategy for Global Liquidity, aligned to business priorities, client segments, and distribution objectives across regions.
• Develop and execute an integrated go-to-market approach across web, email, social, multimedia, and targeted events/field enablement, balancing global consistency with regional relevance.
• Partner with Global Liquidity senior leadership as the primary marketing advisor, including the Head of Global Liquidity, Global Sales leadership, Product Strategy, and regional business leads.
• Influence and align cross-functional partners across Marketing, Sales, Product, Investments, Technology, and Client Service to deliver integrated outcomes.
• Provide concise, executive-ready updates and recommendations to senior forums, including the Global Liquidity Operating Committee.
• Lead, coach, and develop a global team of regional marketing leads, setting clear goals, accountability, and a high-performance culture.
• Establish the global operating cadence (planning, prioritization, approvals, delivery, retrospectives) to drive speed, quality, and consistent execution.
• Own and manage the global marketing budget, including annual planning, forecasting, spend governance, and ROI assessment.
• Allocate investment across regions and channels based on impact, ensuring transparent prioritization and disciplined financial management.
• Manage agency/vendor strategy and performance (where applicable) to ensure cost-effective delivery and strong output quality.

Requirements

• 10 years of progressive marketing experience.
• Demonstrated success leading global, integrated marketing strategies with measurable commercial outcomes.
• Strong executive presence and ability to operate credibly with senior leaders.
• Proven ability to lead through influence in a matrixed organization.
• Proven people leadership experience across regions and time zones, with the ability to build an inclusive, high-performing team culture.
• Deep capability across digital-first marketing (web, email, social, multimedia), with a strong understanding of channel strategy and audience targeting.
• Excellent strategic planning, prioritization, and operating discipline, with the ability to run multiple complex workstreams to high standards.
• Strong communication skills (clear, concise writing; confident verbal storytelling; ability to produce executive-ready messaging and materials).
• Demonstrated rigor in budget management, business case development, vendor/agency oversight, and ROI-driven decision-making.

Preferred

• Experience in B2B financial services marketing.
• Experience marketing to institutional clients and/or within institutional client environments.
• Experience supporting multi-region (US, EMEA, APAC) marketing operating models and execution.
• Familiarity with marketing governance in regulated environments (including partnering with Legal, Compliance, Risk, and Controls).
• Experience shaping positioning and adoption-focused marketing for strategic initiatives (e.g., new platforms or programs).

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.