Digital Marketing Manager
Firefly Marketing Solutions, LLC
Youngsville, LA (Remote)
AgencyFull-timeMid level5+ years exp.
3 hrs ago
Executive Director, Digital Marketing
Irvine, CA (On-site)
$171K/yr – $265K/yrSenior Level10+ years expFull time
Posted 3 hrs ago
Job Summary
Own the strategy and execution of WCU and ACC web properties, driving growth, retention, and brand objectives across content, UX, SEO, lead capture, and CRM initiatives.
- Coordinate updates and ongoing site maintenance
- Lead SEO, CRO, and analytics programs
- Manage CRM and lead nurturing and alignment between Marketing and IT
Job Description
Responsibilities
- Direct the strategy, management, maintenance, and evolution of the WCU and ACC web properties to support the growth, retention, and brand objectives of the organization.
- Responsible for coordinating, planning, and executing website content updates; website functionality and user experience enhancements; general website maintenance; Search Engine Optimization; lead capture and processing; website performance; accessibility compliance; consent and privacy compliance; and brand compliance.
- Manage SEO and CRO strategies to optimize site performance as well as lead management and lead conversion tactics.
- Direct all CRM and lead nurturing strategies to optimize lead performance and conversion.
- Serve as primary liaison between Marketing and IT to ensure collaboration and alignment on core business priorities and initiatives.
- Develop and deliver new consumer experiences to enhance prospective student education, active student engagement and retention, and clinical partner engagement and growth.
Requirements
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- 10-15 years’ experience in corporate marketing, web properties, and CRM functions.
- Website CMS expertise is required – with proficiency in WordPress (including plugins, themes, and page builder tools).
- Knowledge of other CMS platforms is a plus – including Joomla, Drupal, Contentful, Sanity, and Strapi.
- Strong working knowledge of Google Tag Manager, Google Analytics, and other tracking and measurement tools.
- Strong working knowledge of Salesforce Marketing Cloud (SFMC) including Data Extensions, Automation Studio, and Audience Segmentation.
- Solid database and data management experience – including the ability to manage large datasets for email campaigns and web personalization.
- Strong understanding of security and compliance standards including data privacy laws (GDPR, CCPA) and email compliance (CAN-SPAM)
- Solid performance analytics experience – including the ability to identify and elevate key insights that may inform future strategies and tactics specific to growth, retention and brand performance.
Preferred
- Experience in higher education is valuable but not required.
West Coast University, Inc.
Since its founding more than a century ago, in 1909, West Coast University has steadily evolved into a leading education institution. Constantly innovating to bring you new and engaging ways to learn, WCU has grown to include six campuses in California, Texas, and Florida, as well as a variety of online programs and a network of more than 50,000 alumni. Through programs in nursing, healthcare and business — ranging from bachelor’s to doctorates — West Coast University seeks to make education accessible to anyone, helping prepare a generation of capable and passionate professionals. Our programs aim to provide you with the flexibility you need to earn your degree, while leveraging technology designed for modern students. WCU enhances your learning experience through tools such as technologically advanced simulation centers, original shows, its Skills Labs, YouTube series, and more. For more information on WCU’s programs and/or start dates, please visit https://westcoastuniversity.eduWest Coast University also has nearly 2,000 faculty and associates. For list of open positions, please visit https://jobs.westcoastuniversity.edu/
Salaries
Posted range
$171K/yr – $265K/yr
Taken straight from the job posting.
Digital Marketing median pay in the United States
Most pay falls between $66K and $105K. Based on 1,352 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
481.7M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
12.9%
Direct
62.8%
Referral
11.9%
Social
11.9%
Paid
0.4%
Headcount Trend
Current headcount: ~2.3K
News about West Coast University, Inc.
Links
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