Responsibilities

• Drive creative excellence across integrated retail work, ensuring ideas are strategically sharp, beautifully crafted, channel-right, and grounded in how retail customers actually discover, evaluate, buy, and engage with brands.
• Bring a strong understanding of enterprise retail ecosystems, including brand campaigns, promotional moments, loyalty, CRM, retail media, digital commerce, social, content, in-store, packaging-adjacent, and shopper touchpoints.
• Translate business objectives, customer insights, category dynamics, and merchandising priorities into creative ideas that can move both brand perception and commercial outcomes.
• Guide teams from brief through concept, presentation, refinement, production, and delivery while protecting the creative standard and helping the work stay executable within timing, budget, and operational realities.
• Have led creative for large, complex retail, commerce, consumer goods, pharmacy/health, mass, grocery, home, beauty, apparel, technology, or equivalent enterprise clients.
• Understand the pace, volume, stakeholder complexity, review cycles, regulatory or compliance considerations, and operational discipline required to support enterprise-scale retail work.
• Can elevate work that needs to serve multiple jobs at once: building the brand, driving traffic, supporting category and product priorities, converting customers, and staying consistent across a wide ecosystem of touchpoints.
• Know how to balance breakthrough thinking with practical retail realities, including promotional calendars, claims, legal review, partner approvals, modular toolkits, asset variation, and production efficiency.
• Build trust quickly with internal teams and senior client stakeholders, bringing calm, clarity, and creative authority to fast-moving discussions.
• Partner closely with account, strategy, media, production, project management, and client teams to pressure-test ideas, strengthen the work, and make sure deliverables ladder back to the strategy.

Requirements

• 15+ years of creative experience, including senior creative leadership within an agency, retail, commerce, shopper, brand, or integrated marketing environment.
• Demonstrated experience leading enterprise retail or similarly complex, high-volume client work with multiple stakeholders, channels, and approval layers.
• Strong portfolio showing integrated creative leadership across brand, digital, social, content, retail media, shopper, CRM, experiential, OOH, film/video, and/or in-store touchpoints.
• Proven ability to lead teams, present to senior clients, shape creative strategy, and deliver work that is both distinctive and commercially effective.
• Comfort operating in a freelance capacity, including fast onboarding, flexible collaboration, strong communication, clear prioritization, and reliable delivery against tight timelines.
• Bachelor’s degree, portfolio school background, or equivalent professional experience in advertising, design, marketing, communications, or a related field.
• We are seeking talent in the New York or Boston area only.