Responsibilities

• Creative Research: Analyze TikTok trends, competitors, winning ads, and creators to identify opportunities.
• Creative Strategy: Develop content strategies tailored to each client's products, audience, and goals.
• Concept Development: Brainstorm compelling hooks, angles, and video ideas designed to maximize attention and conversions.
• Scriptwriting: Write engaging, persuasive scripts for founder stories, product demos, UGC, street interviews, testimonials, and other TikTok-native content.
• Creative Direction: Create creative briefs and collaborate with creators and editors to bring concepts to life.
• Performance Analysis: Review content performance and continuously refine creative strategy based on data.
• Cross-Functional Collaboration: Work closely with account managers, creators, editors, and clients to ensure creative aligns with business goals.

Requirements

• Strong understanding of TikTok, Instagram Reels, and YouTube Shorts.
• Excellent creative thinking and idea generation.
• Exceptional scriptwriting and storytelling skills.
• Understanding of consumer psychology and direct-response marketing.
• Ability to identify patterns in content performance and apply those learnings.
• Strong communication and organizational skills.