Creative Strategist

New York City, NY (Remote)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 5 hrs ago

Job Description

Responsibilities

  • Support creative ideation and concept development across key clients and/or Publicis Groupe partnerships.
  • Translate data, audience insights, and brand strategy into creator-first ideas that drive clarity, relevance, and engagement.
  • Develop and refine influencer briefs that communicate strategic intent and inspire creators.
  • Partner with Strategy, Creator Partnerships, Campaign, and Design teams to ensure ideas align with audience insights and executional requirements.
  • Contribute to the development of proposals, providing insight-backed creative thinking for Associate Director and Senior review.
  • Support internal storytelling structure through frameworks, narrative flow, and reference gathering.
  • Manage timelines and deliverables in partnership with Creative Operations, escalating risks when needed.
  • Stay current on creator, category, and platform trends to inform new thinking and creative opportunities.

Requirements

  • 3+ years of experience in creative strategy, brand storytelling, or influencer or creator marketing.
  • Ability to develop integrated, insight-driven creative concepts.
  • Strong collaboration skills across Strategy, Creator Partnerships, and Design.
  • Clear and compelling visual and verbal storytelling abilities.
  • Knowledge of social platforms, creator culture, and audience behavior.
  • Interest in developing leadership, mentorship, and creative craft skills.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

See all Influential salaries

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Recent News

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Creative Strategist

Influential · New York City, NY · Remote