Exec Director Marketing Ops & Events at Toshiba Global Commerce Solutions - External | Durham, NC

Toshiba Global Commerce Solutions - External

Exec Director Marketing Ops & Events

Durham, NC (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing technology, data governance, and revenue performance for Toshiba Global Commerce Solutions at scale.

Own the marketing tech stack and data governance across campaigns, events, and digital programs.
Must-have: 12+ years in marketing ops/analytics with hands-on Marketo/HubSpot and Salesforce experience.
Standout: Leads global events, digital commerce enablement, and executive-level reporting at scale.

Job Description

Responsibilities

Own and optimize the end-to-end marketing technology ecosystem (Marketo/HubSpot, Salesforce CRM, attribution, intent data, reporting tools)
Define the architectural roadmap for digital and web platforms as core marketing infrastructure
Partner with IT and Revenue Operations to ensure data integrity and scalable lead flow across the buyer journey
Establish governance of enterprise marketing data strategy, including segmentation, scoring, and lifecycle measurement
Lead Toshiba’s global events portfolio, including flagship trade shows (e.g., NRF), executive summits, partner events, and hosted experiences
Drive end-to-end event strategy, execution, and ROI measurement
Build scalable playbooks aligned to product launches, sales cycles, and partner go-to-market strategies
Manage event budgets with accountability to pipeline generation, cost-per-lead, and revenue impact
Oversee global digital presence, including corporate website, partner portals, and digital product experiences
Drive measurable pipeline impact through digital engagement and conversion optimization
Manage digital agencies and vendors to ensure performance and ROI
Lead digital commerce enablement initiatives supporting self-service and partner activation
Own web analytics and performance reporting across traffic, engagement, conversion, and revenue contribution
Establish scalable operational frameworks and campaign processes for global execution
Define and enforce enterprise lead management and campaign standards
Partner with Sales and BDR leadership to ensure SLA adherence and pipeline efficiency
Drive alignment across planning cycles, budgets, and resource allocation
Ensure disciplined KPI ownership and operational rigor
Own the enterprise marketing performance framework (pipeline, funnel velocity, attribution, ROI)
Deliver executive-level reporting and performance narratives to senior leadership

Requirements

12+ years of progressive marketing experience, including 5+ years in senior marketing operations, digital, or analytics leadership roles
Deep expertise in B2B marketing technology:
Marketing Automation Platforms (Marketo or HubSpot)
Salesforce CRM
BI/analytics tools (Tableau, Looker, SFDC reporting)
Attribution platforms
Strong command of digital marketing, SEO/SEM, web analytics, and experience optimization
Proven success leading global event programs at scale, including Tier 1 industry events
Demonstrated experience building and scaling teams in complex, matrixed B2B organizations
Experience managing multi-million-dollar budgets with accountability to revenue outcomes
Industry experience in enterprise technology, SaaS, retail technology, or related sectors

Preferred

Experience in retail technology, point-of-sale, or commerce infrastructure markets
Familiarity with partner/channel marketing operations and MDF program management
Experience across both corporate and field marketing organizations
MBA or equivalent advanced degree