Responsibilities

• Own the annual events portfolio strategy: which events to attend, at what tier of investment, and why, tied to lead generation and brand goals across all four buyer segments.
• Manage the events budget, including recommending where to increase, hold, or cut spend.
• Run event execution end-to-end: logistics, booth/asset management, staffing coordination, and on-site presence.
• Partner with Growth Marketing, Revenue Operations, Sales, and Account Management so leads captured at events flow into effective marketing campaigns and timely sales and CS follow-up.
• Own lead capture, ROI tracking, and attribution for events, closing the current gap between event spend and pipeline visibility.
• Lead the design and execution of Parachute-owned events, including customer advisory boards.
• Manage external vendors supporting the events program (asset storage/shipping, lead capture tooling, and potentially contract event staff).
• Support Sales and Account Management with merchandise and collateral for key prospect and customer accounts.

Requirements

• Experience managing budget and strategy for both industry conferences and owned/hosted events.
• A demonstrated ability to translate event spend into ROI: lead generation, growth within existing accounts, and brand awareness.
• Hands-on experience with lead capture tools and a CRM (HubSpot preferred), including getting event leads routed and followed up on.
• High agency and a bias toward action. Someone who keeps things moving without waiting to be told the next step.
• Creative marketer with proven experience building quality campaigns that drive brand awareness and lead generation.
• Comfort managing several concurrent priorities (multiple conferences in the same week is normal for this role).
• Healthcare experience (DME/HME, homecare, health system, physician group, or health plan) is a plus.
• Comfort managing vendors and using technology/AI tools to work faster and more effectively.

Benefits

• Medical, Dental, and Vision Coverage: Comprehensive plans with options for low-to-no-cost premiums
• Employer HSA Contribution: Company-funded contributions to your Health Savings Account
• 401(k) Retirement Plan
• Equity Incentive Plan
• Annual Company-Wide Bonus: Opportunity for up to 15% bonus based on company performance
• Remote-First Culture: We are remote-first with a dedicated NYC office and reimbursement options for co-working spaces
• Flexible Vacation Policy
• Summer Fridays: 5 additional Fridays off during the summer (separate from PTO)
• Home Office and Wellness Stipend
• Monthly Internet Stipend