Responsibilities

• Own account-based marketing programs for strategic franchises, affiliates, buying groups, and other high-value accounts.
• Partner closely with Sales to identify priority accounts and audiences and develop tailored strategies based on the opportunity within each organization.
• Build and execute campaigns that support new customer acquisition, customer expansion and upsell, engagement, and pipeline generation.
• Develop coordinated marketing and sales plays across email, direct mail, events, sales outreach, and other channels.
• Build pre- and post-event campaigns for strategic groups, helping Sales generate meetings, nurture prospects, and maximize opportunities surrounding partner and industry events.
• Establish goals and measure the performance of ABM programs, using results to continually improve account strategy and execution.
• Serve as a key marketing partner to Sales, ensuring campaigns align with account priorities, sales motions, and revenue goals.
• Own the event marketing calendar and manage events end to end, including event selection, budgeting, goals, timelines, booth design, signage, swag, shipping, logistics, and onsite execution with a focus on the “FAB” events.
• Develop event marketing strategies and campaigns that drive registrations, meetings, booth traffic, and engagement before each event.
• Partner closely with Sales to establish event goals and create pre- and post-event plans that maximize pipeline and revenue opportunities.

Requirements

• 3+ years of B2B marketing experience, with hands-on experience in event marketing, account-based marketing, field marketing, demand generation, or a related discipline.
• Demonstrated experience planning and executing events from end to end, including budgets, vendors, logistics, promotion, lead management, and performance measurement.
• Experience developing targeted campaigns in close partnership with Sales, with a strong understanding of how marketing supports pipeline generation and revenue.
• Experience with CRM and marketing automation platforms such as Salesforce and HubSpot.
• Willingness and ability to travel up to 40% for trade shows, partner events, customer events, and the annual user conference
• Experience leading the growth and development of an intern or 1 direct report

Preferred

• Experience building or executing account-based marketing programs targeting named accounts, strategic partners, or groups of related businesses.
• Experience marketing to franchise organizations, affiliate networks, buying groups, associations, channel partners, or other complex B2B ecosystems.
• Experience planning a company-hosted conference, customer conference, or large-scale event.
• Experience in SaaS, promotional products, decorated apparel, sporting goods, print, signage, or another industry we serve.

Benefits

• Competitive benefits
• Unlimited PTO
• Remote work available for U.S.-based candidates
• 401(k) with employer match
• Paid parental leave
• In-office benefits for those local to Dallas, TX: Catered lunches, casual office atmosphere & located in the Design District, and fully stocked kitchen