Senior Manager of Marketing Events

District of Columbia, USA (On-site)

$150K/yr – $230K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Owns strategic event planning and execution across the firm, guiding event strategy with Marketing, BD, and operations; leads a national events team, manages budgets, calendars, and analytics, and drives brand-building, client experiences, and measurable outcomes.

  • Own event strategy and vendor relationships
  • Drive measurement of event ROI

Job Description

Responsibilities

  • Establishes and champions best practices in strategic event planning and execution and serve as a strategic advisor to firm leaders, attorneys, and business development professionals on event strategy, audience engagement, format, investment, and expected outcomes.
  • Collaborates with Marketing and Client Development teams’ senior leaders to develop an event strategy that supports revenue-generation goals, including designing events for core firm focus areas and client groups.
  • Partners with CMO and Director of Client Service to develop signature client experiences that strengthen the firm’s relationships.
  • Partners with internal teams (marketing, digital, communications, operations, IT) to ensure event collateral, branding, registration platforms and hybrid/virtual event infrastructure are on point
  • Works with the business development team to define event strategy and ensure the firm maximizes on business development and brand-building opportunities and interactions
  • Oversees vendor and contractor relationship (venues, caterers, A/V, transportation, hotels, even design, etc) ensuring competitive pricing and service excellence.
  • Develops and oversees annual events budgets, track expenses, reconcile invoices and collaborate with Finance
  • Maintains an event calendar and integrate with broader BD/marketing calendar; ensure alignment across offices/regions.
  • Develops and implements best practices, event process templates, checklists, and vendor/venue databases. Ensure consistent brand and client experience standards across offices and event formats.
  • Leads, develops, and manages a sophisticated events team, including setting priorities, allocating work, coaching performance, and supporting profressional development.

Requirements

  • Bachelor's Degree
  • Minimum of ten years of related experience, including a minimum of five years of corporate event management experience, preferably in a law firm
  • Knowledge of MS suite and internet research and other commonly used business applications to source event locations and destinations
  • Advanced knowledge of Vuture, ON24, Zoom, EMS, and InterAction/CRM Platforms
  • Demonstrated ability to communicate clearly and effectively, both orally and in writing with internal and external contacts
  • Demonstrated project and team management experience
  • Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload

Preferred

  • CMP designation preferred.
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Crowell & Moring

Crowell & Moring is an international law firm with operations in the United States, Europe, MENA, and Asia. Drawing on significant government, business, industry, and legal experience, the firm helps clients capitalize on opportunities and provides creative solutions to complex regulatory and policy, litigation, transactional, and intellectual property issues. The firm is consistently recognized for its commitment to pro bono service, as well as its comprehensive programs and initiatives to advance the professional and personal development of all members of the Crowell community.To view our Legal Notices, please visit https://www.crowell.com/en/legal-notices

Founded in 1979
Washington, District of Columbia, USA
1.7K employees

Salaries

Posted range

$150K/yr – $230K/yr

Taken straight from the job posting.

See all Crowell & Moring salaries

Marketing Team

Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
108.6K
Traffic Source Mix
Search
52%
Direct
40.1%
Referral
6.1%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

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Senior Manager of Marketing Events

Crowell & Moring · District of Columbia, USA · On-site