Events & Field Marketing Manager

Responsibilities

• Lead the strategy, planning, and execution of Obvio’s field marketing calendar, directly aligning event strategy with GTM revenue targets and geographical expansion goals.
• Evaluate, prioritize, and secure Obvio’s presence at major government expos, public safety summits, traffic safety conferences, and industry trade shows.
• Conceptualize and launch proprietary Obvio events, including executive dinners, regional roundtables, live hardware demos, and community launch activations.
• Own end-to-end event production: site selection, booth design, vendor management, hardware demo setups, staffing, travel logistics, and budget allocation.
• Partner with Sales and Government Relations on target account strategy, pre-event outreach, on-site meeting schedules, and post-event lead routing.
• Collaborate cross-functionally to create event-specific toolkits, localized marketing collateral, and interactive hardware demonstrations.
• Establish event KPIs, track lead attribution and deliver clear post-event performance reporting to GTM leadership.
• Build repeatable, scalable field playbooks to support rapid company growth across new markets.
• Identify and secure high-impact speaking opportunities, panels, and media engagements for company executives, building credibility and positioning the company as a recognized authority in the market.
• Plan and coordinate truck-based roadshows showcasing our mobile hardware, managing logistics, routing, venue partnerships, and on-site execution to deliver memorable hands-on experiences for customers and prospects.

Requirements

• 3-6+ years of experience in field marketing, event operations, or experiential marketing, ideally within B2B SaaS, AI, smart cities, physical hardware, or public sector technology.
• Proven track record of independently planning and executing multi-format events, ranging from multi-thousand-person trade shows to intimate C-level executive dinners.
• High agency, an ownership mindset, and a bias toward action in fast-paced, high-growth startup environments.
• Exceptional project management skills with meticulous attention to detail across multiple concurrent workstreams.
• Strong cross-functional alignment skills, with experience preparing executive spokespeople and driving post-event sales follow-through.
• Willingness to travel regularly (up to 30-40%) to direct on-site setup and execution

Preferred

• Direct experience working with municipal governments, public safety agencies, law enforcement, or transportation departments.
• Hands-on experience coordinating physical hardware or complex technical product demos in field/outdoor settings.
• Proficiency with modern GTM and event platforms

Benefits

• Your work will help save lives and improve road safety
• Series A of $54M
• Fast-moving startup environment with meaningful ownership
• Competitive compensation and early-stage equity