Event Marketing & Promotions Coordinator

Responsibilities

• Independently develop and execute creative marketing and promotional strategies for SYRCLE’s upcoming events.
• Drive ticket sales, customer acquisition, and brand awareness across SYRCLE’s November events calendar.
• Identify and engage relevant target audiences throughout New York City.
• Plan and conduct in-person marketing activations, grassroots promotions, and community outreach.
• Create engaging street interviews, interactive promotional activities, and short-form marketing content.
• Identify high-potential neighborhoods, businesses, organizations, and community spaces for promotional opportunities.
• Build relationships with local businesses, community organizations, and potential promotional partners.
• Develop creative strategies to convert potential attendees into paying customers.
• Collaborate with SYRCLE’s Social Media & Content team to distribute promotional content.
• Promote SYRCLE’s overall brand and events calendar rather than focusing exclusively on individual events.

Requirements

• Previous professional experience in event marketing, event promotions, experiential marketing, field marketing, or customer acquisition.
• Demonstrated experience successfully promoting ticketed events, experiences, or similar consumer-facing offerings.
• Strong understanding of sales, customer engagement, and conversion strategies.
• Experience independently planning and executing marketing campaigns.
• Excellent interpersonal, communication, and relationship-building skills.
• Comfortable approaching and engaging new people in public settings.
• Experience with grassroots marketing, community outreach, or brand activations.
• Ability to identify target audiences and develop effective promotional strategies.
• Comfortable creating promotional content, including street interviews and short-form videos.
• Familiarity with NYC neighborhoods, communities, and consumer audiences.

Preferred

• Experience marketing NYC social events, wellness experiences, workshops, nightlife events, or community gatherings.
• Experience generating measurable ticket sales or customer conversions.
• Existing relationships with NYC community organizations, local businesses, or promotional partners.
• Experience creating engaging social media content for event promotion.