Responsibilities

• Strategic Leadership: Develop and execute comprehensive field marketing strategies to maximize lead generation and conversion rates, driving sales growth in alignment with company goals.
• Team Development: Direct, guide, and cultivate a team of event/lead generation professionals, fostering a culture of excellence, collaboration, and teamwork across various locations.
• Market Analysis: Analyze market trends and customer insights to inform promotional strategies, enhance customer engagement, and optimize lead generation efforts.
• Budget Management: Oversee budgets for field marketing activities, ensuring optimal resource allocation and measurable return on investment.
• Cross-Functional Collaboration: Collaborate with Sales, Product Development, and Corporate Marketing teams to align field initiatives with broader business objectives and strategies.
• Performance Evaluation: Conduct thorough performance evaluations and reporting for all field marketing activities, leveraging data-driven insights to optimize future initiatives.
• Process Improvement: Analyze workflows and implement process enhancements to improve overall efficiency and effectiveness of field operations.
• Location Selection: Identify and select retail locations that will effectively support brand initiatives and maximize market impact.
• Vendor Management: Oversee relationships with vendors and third parties, ensuring effective management of contractual agreements and collaboration.
• Other duties as assigned