ENVS ​​Social Media Support (Student)

Responsibilities

• 1.) Maintain a consistent posting cadence (feed, Stories, Reels as appropriate) aligned with departmental priorities and the university brand.
• 2.) Plan a monthly content calendar; draft captions; select/edit photos or short video; schedule posts; monitor comments and DMs.
• 3.) Track basic analytics (reach, engagement, follower growth) and provide brief monthly summaries with recommendations.
• 4.) Work with the faculty supervisor to collect photos, updates, event announcements, student/faculty spotlights, and research highlights.
• 5.) Obtain permissions/credits for images and ensure accessibility (alt text, clear typography).
• 6.) Compile and publish a department newsletter (template provided) featuring student research, faculty news, events, job/internship opportunities, and alumni highlights.
• 7.) Maintain a simple content tracker (submissions, deadlines, approvals); proofread for accuracy and tone; distribute via the provided platform.
• 8.) As needed, provide light coverage of on-campus events (e.g., one or two photos, short recap) and ensure all outputs follow AU communications and accessibility guidelines.

Requirements

• Current American University undergraduate in good academic standing.
• Strong written and visual communication skills; confident, concise caption writing.
• Demonstrated experience with Instagram (posting, Stories/Reels, tagging, alt text) and basic analytics.
• Proficiency with common design and scheduling tools (e.g., Canva/Adobe).
• Excellent organization and time management; able to hit recurring monthly and weekly deadlines.
• Professionalism, attention to detail, and comfort coordinating with faculty, staff, and students.