Entertainment Tonight - Social Media Producer, Instagram

Los Angeles, CA (Hybrid)

$80K/yr – $90K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own fast-paced social coverage for ET by producing daily Instagram content, coordinating with teams, and delivering data-driven optimization while staying ahead of trends.

  • Own editorial calendars and publish cadence for Instagram
  • Provide ongoing insights and strategic recommendations based on social performance

Job Description

Responsibilities

  • Produce 6–10 Instagram posts a day, including designing graphics, clipping video and writing copy, and self-publish independently with sound editorial judgment
  • Monitor the entertainment news cycle and pitch stories with high social engagement potential
  • Write both long-form captions that follow newswriting best practices and short, social-first captions in the ET voice
  • Partner with producers, editors and field teams to align Instagram coverage with ET’s on-air and digital storytelling
  • Stay ahead of Instagram trends and best practices to keep the ET brand relevant and first on the news
  • Track and report on social performance, and provide ongoing insights and strategic recommendations
  • Work occasional night and weekend shifts around major events

Requirements

  • Journalism background, ideally in a digital newsroom
  • 4+ years of experience in social or digital media
  • Deep knowledge of the current entertainment news landscape, pop culture, internet culture and celebrity media
  • Strong command of Instagram, plus emerging best practices on TikTok, X, Facebook and YouTube Shorts
  • News producing experience, including story selection and journalistic best practices
  • Proficiency in Photoshop and Premiere or other video editing software
  • Remarkable news judgment and the drive to make ET first and best on social
  • Ability to multitask and re-prioritize quickly around breaking news
  • Strong written and verbal communication skills, with the ability to communicate concisely and professionally in a dynamic, collaborative environment

Benefits

  • The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, and PTO.
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Paramount

3.7 Glassdoor

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Founded in 2021
Los Angeles, California, USA
1.3K employees (548 in marketing)
68% recommend to a friend
53% CEO approval

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,249 salaries.

See all Paramount salaries

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$116.4K
Traffic Source Mix
Search
28.2%
Direct
52.9%
Referral
12.2%
Social
6%
Paid
0.4%

Headcount Trend

Current headcount: ~1.3K
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Entertainment Tonight - Social Media Producer, Instagram

Paramount · Los Angeles, CA · Hybrid